M&A Deal Summary

Vector Capital Acquires Mood Media

On December 1, 2020, private equity firm Vector Capital acquired media company Mood Media

Acquisition Highlights
  • This is Vector Capital’s 2nd transaction in the Media sector.
  • This is Vector Capital’s 33rd transaction in the United States.
  • This is Vector Capital’s 4th transaction in Texas.

M&A Deal Summary
Date 2020-12-01
Target Mood Media
Sector Media
Buyer(s) Vector Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Solomon Partners (Financial)
Milbank LLP (Legal)

Target

Mood Media

Austin, Texas, United States
website
Mood Media is an in-store media specialist that uses a mix of music, visual, and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 40 countries throughout North America, Europe, Asia, and Australia. Mood Media was formed in 2004 and is headquartered in Austin, Texas.

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Buyer(S) 1

Buyer

Vector Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1997
PE ASSETS 4.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Vector Capital is a private equity firm specializing in spinouts, buyouts and recapitalizations of established technology businesses. Vector targets both public and private company investments. Prospective businesses typically have strong customer bases, high gross margins, and at least $30 million in sales. Vector Capital was formed in 1997, after spinning out from Ziff Brothers Investments. The Firm is based in San Francisco, California.

DEAL STATS #
Overall 41 of 48
Sector (Media) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 7 of 8
State (Texas) 4 of 4
Country (United States) 33 of 40
Year (2020) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-01 Emarsys eMarketing Systems AG

Vienna, Austria

Emarsys eMarketing Systems AG is a provider of cloud marketing software for B2C companies. Emarsys SaaS platform provides predictive and prescriptive analytics, customer intelligence, and B2C marketing automation for B2C companies – including e-commerce, internet, retail, and travel. Emarsys eMarketing Systems was founded in 2000 and is based in Vienna, Austria.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 McGraw Hill Education

New York, New York, United States

McGraw Hill Education is a provider of high-quality educational material and learning solutions for students, instructors, and institutions around the world. McGraw Hill Education was founded in 1888 and is based in New York City.

Buy $4.5B
Mergr

Product

Company

Legal