M&A Deal Summary

VaynerMedia Acquires Betabox

On February 25, 2015, VaynerMedia acquired e-commerce company Betabox from Mondelez International

Acquisition Highlights
  • This is VaynerMedia’s 1st transaction in the E-Commerce sector.
  • This is VaynerMedia’s 1st transaction in the United States.
  • This is VaynerMedia’s 1st transaction in Illinois.

M&A Deal Summary
Date 2015-02-25
Target Betabox
Sector E-Commerce
Buyer(s) VaynerMedia
Sellers(s) Mondelez International
Deal Type Divestiture

Target

Betabox

Illinois, United States
website
Betabox distributes product samples through targeted e-commerce partners and leverages a mobile platform to drive sharing and purchasing.

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Buyer(S) 1

Buyer

VaynerMedia

New York, New York, United States

website

Category Company
Founded 2009
Sector Media
DESCRIPTION

VaynerMedia LLC is a social media and digital marketing agency.

DEAL STATS #
Overall 1 of 2
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 2
Year (2015) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-04 Wow Media Products

New York, New York, United States

Wow Media Products, Inc. (dba PureWow) is a women’s lifestyle digital media company. PureWow was established in 2010 and is headquartered in New York.

Buy -

Seller(S) 1

SELLER

Mondelez International

Chicago, Illinois, United States

website

Category Company
Founded 2000
Sector Food
Employees91,000
Revenue 31.5B USD (2022)
DESCRIPTION

Mondelez International is a multinational confectionery, food, and beverage company. Mondelez was established in 2000 and is based in Chicago, Illinois.

DEAL STATS #
Overall 10 of 10
Sector (E-Commerce) 1 of 1
Type (Divestiture) 9 of 9
State (Illinois) 2 of 2
Country (United States) 9 of 9
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-16 Enjoy Life Foods

Schiller Park, Illinois, United States

Enjoy Life Foods is a private U.S. snacking company and market-leading brand in the fast-growing "free from" segment. Enjoy Life offers more than 40 great-tasting products, including cookies, chocolate, snack bars, and savory snacks that are allergy-friendly and gluten-free. Enjoy Life's products are free from the eight most common allergens – wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish – which together account for about 90 percent of all food allergies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-12 Burton s Foods - Cadbury Biscuits License

Hertfordshire, United Kingdom

Burton's Foods Ltd. - Cadbury Biscuits License provides rights to manufacturer of cadbury branded biscuits.

Buy -
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