M&A Deal Summary

Urbanimmersive Acquires IMOTO

On December 13, 2021, Urbanimmersive acquired media company IMOTO

Acquisition Highlights
  • This is Urbanimmersive’s 3rd transaction in the Media sector.
  • This is Urbanimmersive’s 4th transaction in the United States.
  • This is Urbanimmersive’s 2nd transaction in Louisiana.

M&A Deal Summary
Date 2021-12-13
Target IMOTO
Sector Media
Buyer(s) Urbanimmersive
Deal Type Add-on Acquisition

Target

IMOTO

New Orleans, Louisiana, United States
website
IMOTO is a real estate photo agency business that has a diversified real estate customer base having realized > 18,000 photoshoots last year with a presence in 11 states. IMOTO was founded in 2009 and is headquartered in New Orleans, Louisiana.

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Buyer(S) 1

Buyer

Urbanimmersive

Laval, Quebec, Canada

website

Category Company
Founded 2007
Sector Internet Software and Services
Revenue 8M USD (2022)
DESCRIPTION

Urbanimmersive is a content marketing platform for real estate professionals. The Corporation connects real estate professionals, photographers, and writers in order to simplify and optimize the original content production workflow. Urbanimmersive enables its customers to leverage their marketing investment while increasing productivity, competitiveness, their web visibility, consumer engagement with their brand and ultimately, their revenue. Urbanimmersive was founded in 2007 and is based in Laval, Canada.

DEAL STATS #
Overall 9 of 10
Sector (Media) 3 of 3
Type (Add-on Acquisition) 9 of 9
State (Louisiana) 2 of 2
Country (United States) 4 of 5
Year (2021) 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-13 RocketPhoto

New Orleans, Louisiana, United States

RocketPhoto is a nationwide real estate photography marketplace platform with more than 450 active photographer profiles representing nearly every state in the US. RocketPhoto is based in New Orleans, Louisiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-11 HomeVisit

Chantilly, Virginia, United States

HomeVisit is a provider of marketing-focused real estate solutions, including property listing photography, videography, 3D tours, drone imagery, printing services, and other related services. HomeVisit was founded in 1998 and is based in Chantilly, Virginia.

Buy CA$9M
Mergr

Product

Company

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