M&A Deal Summary

Urbanimmersive Acquires Immophoto

On November 24, 2021, Urbanimmersive acquired media company Immophoto

Acquisition Highlights
  • This is Urbanimmersive’s 1st transaction in the Media sector.
  • This is Urbanimmersive’s 5th transaction in Canada.
  • This is Urbanimmersive’s 5th transaction in Quebec.

M&A Deal Summary
Date 2021-11-24
Target Immophoto
Sector Media
Buyer(s) Urbanimmersive
Deal Type Add-on Acquisition

Target

Immophoto

Montréal, Quebec, Canada
website
Immophoto is a business that offers high-end real estate photography services, having completed over 2,000 photoshoots in the past year. Immophoto was founded in 2011 and is based in Montréal, Québec.

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Buyer(S) 1

Buyer

Urbanimmersive

Laval, Quebec, Canada

website

Category Company
Founded 2007
Sector Internet Software and Services
Revenue 8M USD (2022)
DESCRIPTION

Urbanimmersive is a content marketing platform for real estate professionals. The Corporation connects real estate professionals, photographers, and writers in order to simplify and optimize the original content production workflow. Urbanimmersive enables its customers to leverage their marketing investment while increasing productivity, competitiveness, their web visibility, consumer engagement with their brand and ultimately, their revenue. Urbanimmersive was founded in 2007 and is based in Laval, Canada.

DEAL STATS #
Overall 6 of 10
Sector (Media) 1 of 3
Type (Add-on Acquisition) 6 of 9
State (Quebec) 5 of 5
Country (Canada) 5 of 5
Year (2021) 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-30 Clique Mobile

Quebec, Canada

Clique Mobile is made up of photographers, videographers, retouchers, and graphic designers. Clique Mobile allows developing great expertise in real estate and corporate photography.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-06 Virtual Access Tours

Jackson, New Jersey, United States

Virtual Access Tours is a full-service real estate photography service having completed over 2,000 photoshoots in the past year. Virtual Access Tours was founded in 2004 and is based in Jackson, New Jersey.

Buy -
Mergr

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