M&A Deal Summary

Truelink Capital Acquires Ansira

On December 1, 2023, private equity firm Truelink Capital acquired marketing company Ansira from Advent International

Acquisition Highlights
  • This is Truelink Capital’s 2nd transaction in the Marketing sector.
  • This is Truelink Capital’s 3rd transaction in the United States.
  • This is Truelink Capital’s 1st transaction in Missouri.

M&A Deal Summary

Date 2023-12-01
Target Ansira
Sector Marketing
Buyer(s) Truelink Capital
Sellers(s) Advent International
Deal Type Secondary Buyout
Advisor(s) Canaccord Genuity Corp. (Financial)
Ropes & Gray (Legal)

Target

Ansira

St. Louis, Missouri, United States
website
Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

Search 192,723 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

DESCRIPTION

Truelink Capital is a private equity firm focused on partnering with founders and management teams in stable US businesses. Truelink seeks companies in the tech-enabled and industrials sectors that have buy and build opportunities and growth potential. The Firm will consider a variety of investment situations including ownership transitions, growth financings, and carve-outs. Truelink Capital is based in Los Angeles, California.


DEAL STATS #
Overall 4 of 4
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 3 of 3
State (Missouri) 1 of 1
Country (United States) 3 of 3
Year (2023) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-16 Flipp

Toronto, Ontario, Canada

Flipp is a mobile consumer marketplace that is reinventing the weekly shopping experience. The Flipp app is a go-to destination for millions of consumers to access digital circulars from over 800 retailers, equaling over 140,000 store fronts to help plan weekly shopping and find the best local deals. Flipp was founded in 2007 and is based in Toronto, Ontario.

Buy -

Seller(S) 1

SELLER

Advent International

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1984
PE ASSETS 76.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Advent is a global private equity firm that targets investments in North America, Europe, Asia, and Latin America. Advent's emerging market efforts are concentrated in Central Europe and Latin America. Advent seeks transactions valued between $50 million and $5 billion and can commit up to $2 billion of equity capital per investment. Broad areas of interest include business & financial services, retail & consumer, technology, media, & telecoms, healthcare & life sciences, and industrial. Prospective transaction types include buyouts, growth capital financings, take privates, and recapitalizations. Advent was formed in 1984 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 208 of 209
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 55 of 55
State (Missouri) 3 of 3
Country (United States) 76 of 76
Year (2023) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-16 myPOS

London, United Kingdom

myPOS is a fintech that offers merchants instant settlement of funds to businesses that accept payments via myPOS terminals that can use the money instantly. Merchants get a wide range of classic and Android-based POS terminals and various tools for accepting online and mobile payments. myPOS was formed in 2014 and is based in London.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-25 Sophos Solutions

Bogotá, Colombia

Sophos Solutions is a multinational company created by investors and visionaries from India, offering services in the areas of Consulting, Core Banking Implementation, Digital Transformation, Testing & Validation Services, Cloud Management & Infrastructure, and bespoke Software development, majorly for companies in the financial and stock market sectors. Sophos Solutions was founded in 2006 and is based in Bogotá, Columbia.

Sell -