M&A Deal Summary

TripleLift Acquires 1plusx

On March 21, 2022, TripleLift acquired information technology company 1plusx

Acquisition Highlights
  • This is TripleLift’s 1st transaction in the Information Technology sector.
  • This is TripleLift’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2022-03-21
Target 1plusx
Sector Information Technology
Buyer(s) TripleLift
Deal Type Add-on Acquisition

Target

1plusx

Pfäffikon, Switzerland
website
1plusx is a data activation platform that has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions. 1plusx was founded in 2014 and is based in Pfäffikon, Switzerland.

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Buyer(S) 1

Buyer

TripleLift

New York, New York, United States

website

Category Company
Founded 2012
Sector Marketing
DESCRIPTION

TripleLift is a programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift’s technology to create a new revenue stream through monetizing their in-feed inventory. TripleLift was founded in 2012 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Switzerland) 1 of 1
Year (2022) 1 of 1
Mergr

Product

Company

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