M&A Deal Summary

Traject Acquires Planoly

On December 16, 2020, Traject acquired marketing company Planoly

Acquisition Highlights
  • This is Traject’s 1st transaction in the Marketing sector.
  • This is Traject’s 1st transaction in the United States.
  • This is Traject’s 1st transaction in Texas.

M&A Deal Summary
Date 2020-12-16
Target Planoly
Sector Marketing
Buyer(s) Traject
Deal Type Add-on Acquisition

Target

Planoly

Austin, Texas, United States
website
Planoly is a social marketing platform that allows users to visually plan, schedule, and measure performance across Instagram, Pinterest, as well as cross-post to Facebook and Twitter. Planoly was founded in 2016 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Traject

Bellevue, Washington, United States

website

Category Company
Sector Software
DESCRIPTION

Traject is a provider of a suite of digital marketing tools. Traject is a marketing technology company that exists to help digital agencies, brands, and marketers grow. Combining eight industry-leading brands that serve hundreds of thousands of users, the Traject suite provides tools to increase our customers’ visibility online across all channels. Traject is based in Bellevue, Washington.

DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Texas) 1 of 1
Country (United States) 1 of 2
Year (2020) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-09 Sendible

London, United Kingdom

Sendible is a social media management platform built to give brands a voice on social media. Sendible allows agencies to manage clients and social profiles at scale, across multiple platforms including Facebook, Instagram, and Twitter from one easy location. Over 20,000+ agencies and marketers rely on Sendible to breathe life into their brands and truly make an impact through storytelling. Sendible was formed in 2009 and is based in London.

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