Investment Summary

Summit Partners Invests In Optimove

On September 27, 2021, growth capital firm Summit Partners invested in software company Optimove

Investment Highlights
  • This is Summit Partners’ 63rd transaction in the Software sector.
  • This is Summit Partners’ 2nd transaction in Israel.

Investment Summary
Date 2021-09-27
Target Optimove
Sector Software
Investor(s) Summit Partners
Deal Type Growth Capital

Target

Optimove

Tel Aviv, Israel
website
Optimove is a Customer Marketing Cloud, helps over 200 brands drive their entire customer marketing operation. The Optimove retention automation software helps marketers maximize customer spend, engagement, retention and lifetime value. It does this by automating the execution, analysis and optimization of continuously-improving personalized multi-channel customer marketing campaigns. Optimove’s unique customer modeling, predictive microsegmentation and campaign automation technologies are rolled into an intuitive Web user interface, making it easy and enjoyable for marketers to excel at their craft. Optimove was formed in 2009 and is based in Tel Aviv, Israel.

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Investor(S) 1

Investor

Summit Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 1984
PE ASSETS 39.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Summit Partners is a private investment and asset management firm focused on venture, growth, credit, and public equity investing. Sectors of interest include business services, communications technology and services, consumer products, energy, financial services, healthcare and life sciences, industrial products, internet/information services, media/entertainment, semiconductors, electronics, and software. Summit Partners is known for having a proactive business development group for sourcing transactions. Summit will consider both minority or majority investment stakes and is willing to commit as little as $10 million or as much as $500 million in combined debt/junior capital per transaction. The Firm's geographic coverage spans North America and Europe. Summit Partners was formed in 1984 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 364 of 382
Sector (Software) 63 of 67
Type (Growth Capital) 203 of 215
Country (Israel) 2 of 3
Year (2021) 12 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-22 a.k.a. Brands

West Hollywood, California, United States

a.k.a. Brands is an operator of the global, direct-to-consumer platform comprised of digitally-native fashion brands offering a curated assortment of on-trend, affordably-priced fashion apparel and accessories. The company leverages its operational expertise and deep industry experience to help emerging brands grow and achieve their full potential. a.k.a. Brands was founded in 2018 and is based in West Hollywood, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-14 CareCentrix

Hartford, Connecticut, United States

CareCentrix provides specialty benefit management services to health plans, improving quality and reducing costs in several areas of home-based healthcare such as home nursing, home medical equipment, home drug infusion, sleep diagnostic tests and hospital readmissions. CareCentrix was founded in 1996 and is based in Hartford, Connecticut.

Sell -
Mergr

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