M&A Deal Summary

Storyteller Overland Acquires TAXA Outdoors

On April 10, 2024, Storyteller Overland acquired automotive company TAXA Outdoors from L Catterton Partners and Rx3 Growth Partners

Acquisition Highlights
  • This is Storyteller Overland’s 2nd transaction in the Automotive sector.
  • This is Storyteller Overland’s 3rd transaction in the United States.
  • This is Storyteller Overland’s 1st transaction in Texas.

M&A Deal Summary
Date 2024-04-10
Target TAXA Outdoors
Sector Automotive
Buyer(s) Storyteller Overland
Sellers(s) L Catterton Partners
Rx3 Growth Partners
Deal Type Add-on Acquisition

Target

TAXA Outdoors

Houston, Texas, United States
website
Taxa Outdoors is an outdoor lifestyle company formed to design and manufacture high-performance adventure equipment that helps people reach their goal of connecting with the outdoors. TAXA Outdoors was founded in 2014 and is based in Houston, Texas.

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Buyer(S) 1

Buyer

Storyteller Overland

Birmingham, Alabama, United States

website

Category Company
Sector Automotive
DESCRIPTION

Storyteller Overland is an authentic outdoor lifestyle brand and manufacturer of the industry-leading MODE Class B RV adventure van lineup. Storyteller Overland is based in Birmingham, Alabama.

DEAL STATS #
Overall 3 of 3
Sector (Automotive) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Texas) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-19 Global Expedition Vehicles

Springfield, Missouri, United States

Global Expedition Vehicles is a builder of Expedition Vehicles with a line of custom, hand-built vehicles that are designed for users to go anywhere they want to go, stay as long as they want to stay, and explore every corner of the world. Global Expedition Vehicles was formed in 2006 and is based in Springfield, Missouri.

Buy -

Seller(S) 2

SELLER

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 1989
PE ASSETS 30.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 95 of 95
Sector (Automotive) 4 of 4
Type (Add-on Acquisition) 42 of 42
State (Texas) 7 of 7
Country (United States) 72 of 72
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-27 AirX Climate Solutions

Yukon, Oklahoma, United States

AirX Climate Solutions provides highly engineered, specialty cooling and ventilation solutions serving mission-critical applications across a diverse set of end markets, including telecommunications, data centers, energy storage, rental, educational, and industrial/commercial markets. AirX Climate Solutions is based in Yukon, Oklahoma.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-26 KIKO Milano

Bergamo, Italy

KIKO Milano is an Italian cosmetic and skincare brand with a distinctive product portfolio of high-quality formulations available at an accessible price point. By combining quality and creativity rooted in its Italian heritage, KIKO has captivated the most discerning beauty enthusiasts leveraging an extensive range of shades, tones, and textures to meet all diverse client needs. KIKO also boasts a unique experiential retail network of more than 1,100 stores spanning Europe, Asia, and the Middle East and being present in 66 countries. KIKO Milano was founded in 1997 and is headquartered in Bergamo, Italy.

Buy -
SELLER

Rx3 Growth Partners

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2018
Size Small
Type Sector Focused
DESCRIPTION

RX3 Growth Partners is a growth equity firm that empowers consumer brands through authentic relationships. The firm seeks to align itself with high-quality brands that resonate with this network to help drive consumer awareness and long-term growth. Rx3 Growth Partners was founded in 2018 and is based in Newport Beach, California.

DEAL STATS #
Overall 1 of 1
Sector (Automotive) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-08 TAXA Outdoors

Houston, Texas, United States

Taxa Outdoors is an outdoor lifestyle company formed to design and manufacture high-performance adventure equipment that helps people reach their goal of connecting with the outdoors. TAXA Outdoors was founded in 2014 and is based in Houston, Texas.

Buy -
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