M&A Deal Summary

STORY3 Capital Partners Acquires HD Buttercup

On October 4, 2021, private equity firm STORY3 Capital Partners acquired furniture company HD Buttercup

Acquisition Highlights
  • This is STORY3 Capital Partners’ 2nd transaction in the Furniture sector.
  • This is STORY3 Capital Partners’ 4th transaction in the United States.
  • This is STORY3 Capital Partners’ 2nd transaction in California.

M&A Deal Summary
Date 2021-10-04
Target HD Buttercup
Sector Furniture
Buyer(s) STORY3 Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

HD Buttercup

Los Angeles, California, United States
website
HD Buttercup provides home design needs. HD Buttercup specializes in contemporary and modern furniture with a wide selection of unique and personalized pieces. HD Buttercup is based in Los Angeles, California.

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Buyer(S) 1

Buyer

STORY3 Capital Partners

Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2017
Size Small
Type Sector Focused
DESCRIPTION

STORY3 Capital Partners is an opportunistic investment firm focused on the consumer and media sectors. The Firm looks to invest $25 to $125 million to support a variety of situations, including buyouts, special situations, minority equity financings, growth financings, and PIPEs. STORY3 Capital Partners was formed in 2017 and is headquartered in Los Angeles, California.

DEAL STATS #
Overall 5 of 6
Sector (Furniture) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (California) 2 of 2
Country (United States) 4 of 5
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-04 Coco Republic

Alexandria , Australia

Coco Republic is an affordable luxury home furniture and furnishings lifestyle brand and omni-channel retailer. Coco Republic was founded in 1984 and is based in Alexandria, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-15 Saks

New York, New York, United States

Saks is a world-renowned luxury e-commerce destination. Saks' unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that provides a one-of-a-kind seamless experience for consumers. Saks is based in New York City.

Buy -
Mergr

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