M&A Deal Summary

SNH Capital Partners Acquires ProMax

On April 26, 2018, private equity firm SNH Capital Partners acquired internet software and services company ProMax

Acquisition Highlights
  • This is SNH Capital Partners’ 1st transaction in the Internet Software and Services sector.
  • This is SNH Capital Partners’ 3rd transaction in the United States.
  • This is SNH Capital Partners’ 1st transaction in Iowa.

M&A Deal Summary
Date 2018-04-26
Target ProMax
Sector Internet Software and Services
Buyer(s) SNH Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

ProMax

Bettendorf, Iowa, United States
website
ProMax is a special finance software solution and handles all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and submissions of credit applications to lenders. The company Internet-based full front-end solution and today is used by over 2,000 automotive dealerships and internet applications through its Dealer Marketing Services provides credit bureaus, website development and hosting, internet leads, and direct mail services to increase customer traffic. ProMax was founded in 1994 and is based in Bettendorf, Iowa.

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Buyer(S) 1

Buyer

SNH Capital Partners

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1995
Size Small
Type Sector Agnostic
DESCRIPTION

SNH Capital Partners is a private equity firm focused on providing control equity investments in small to lower middle-market companies. SNH typically invests in North American businesses with EBITDA up to $75 million. SNH transaction types include buyouts and growth financings. Sectors of interest include automotive, energy services and equipment, financial services, IT, internet software and services, and marketing. SNH Capital Partners was formed in 1995 and is based in San Francisco, California.

DEAL STATS #
Overall 3 of 4
Sector (Internet Software and Services) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 2 of 2
State (Iowa) 1 of 1
Country (United States) 3 of 4
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-16 National Credit Center

Austin, Texas, United States

National Credit Center is a provider of IT solutions to automotive industry to help car dealers increase sales, save money and improve the efficiencies surrounding the credit approval process. NCC’s state-of-the-art data solutions include a range of credit and compliance solutions; its automotive software solutions include TradeVue, CreditVue and EZ APP. National Credit Center was founded in 1996 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-01 Five Nines

Lincoln, Nebraska, United States

Five Nines is a information technology (IT) service, provider supporting clients throughout the Midwest. Five Nines provides end-to-end solutions for their clients IT needs, including people support, infrastructure management, cyber security, compliance, and strategic planning. Five Nines was founded in 2006 and is based in Lincoln, Nebraska.

Buy -
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