M&A Deal Summary

Smart for Life Acquires Purely Optimal Nutrition

On April 8, 2024, Smart for Life acquired e-commerce company Purely Optimal Nutrition

Acquisition Highlights
  • This is Smart for Life’s 1st transaction in the E-Commerce sector.
  • This is Smart for Life’s 1st transaction in Canada.
  • This is Smart for Life’s 1st transaction in British Columbia.

M&A Deal Summary

Date 2024-04-08
Target Purely Optimal Nutrition
Sector E-Commerce
Buyer(s) Smart for Life
Deal Type Add-on Acquisition

Target

Purely Optimal Nutrition

Vancouver, British Columbia, Canada
website
Purely Optimal Nutrition is a premier eCommerce nutraceuticals company with operations in North America. Purely Optimal Nutrition is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Smart for Life

Miami, Florida, United States

website


Category Company
Founded 2017
Sector Business Services
Revenue 2M USD (2020)
DESCRIPTION

Smart for Life is a growing global nutraceutical company that executes a buy and build a strategy with planned serial accretive acquisitions. The company is engaged in the acquisition, operation, and sale of a broad spectrum of nutraceutical and related products. To drive growth and earnings, It will develop proprietary products as well as acquire other brands. The management team and the board of directors of Smart for Life have an objective of creating a major international nutraceutical and related products company, manufacturing, and marketing a wide range of world-class nutraceutical products and next-generation delivery technologies. Smart for Life was formed in 2017 and is based in Miami, Florida.


DEAL STATS #
Overall 3 of 3
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-15 Ceautamed

Boca Raton, Florida, United States

Ceautamed and its affiliates, Wellness Watchers Global LLC and Greens First Female LLC is a vitamin and supplement company principally engaged in the development and distribution of a wide variety of nutritional products, including antioxidant-rich supplements, plant-based protein, alkalizing nutrients, and products designed for weight management. Ceautamed was formed in 2009 and is based in Boca Raton, Florida.

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