M&A Deal Summary

SimilarWeb Acquires Admetricks

On March 4, 2024, SimilarWeb acquired software company Admetricks

Acquisition Highlights
  • This is SimilarWeb’s 1st transaction in the Software sector.
  • This is SimilarWeb’s 1st transaction in Chile.

M&A Deal Summary
Date 2024-03-04
Target Admetricks
Sector Software
Buyer(s) SimilarWeb
Deal Type Add-on Acquisition

Target

Admetricks

Santiago, Chile
website
Admetricks provides comprehensive data, analytics, and optimization tools for digital marketing and advertising. Admetricks supports multimillion-dollar ad campaigns, as well as diverse clients with significant growth potential. Admetricks was founded in 2012 and is based in Santiago, Chile.

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Buyer(S) 1

Buyer

SimilarWeb

Tel Aviv, Israel

website

Category Company
Founded 2009
Sector Information Services
Employees700
Revenue 193M USD (2022)
DESCRIPTION

SimilarWeb is a provider of research tools that helps users understand the traffic of the websites they visit and discover related sites. It also allows users to monitor website traffic, discover valuable insights about competitors’ sites, and identify growth opportunities. SimilarWeb was founded in 2009 and is based in Tel Aviv, Israel.

DEAL STATS #
Overall 6 of 6
Sector (Software) 1 of 1
Type (Add-on Acquisition) 6 of 6
Country (Chile) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-16 Rank Ranger

Durham, North Carolina, United States

Rank Ranger is a provider in SEO and rank tracking, trusted by hundreds of companies worldwide. Rank Ranger was founded in 2009 and is based in Durham, North Carolina.

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