M&A Deal Summary

Shift Paradigm Acquires Principle Studios

On March 13, 2024, Shift Paradigm acquired information technology company Principle Studios

Acquisition Highlights
  • This is Shift Paradigm’s 2nd transaction in the Information Technology sector.
  • This is Shift Paradigm’s 4th transaction in the United States.

M&A Deal Summary
Date 2024-03-13
Target Principle Studios
Sector Information Technology
Buyer(s) Shift Paradigm
Deal Type Add-on Acquisition

Target

Principle Studios

United States
Principle Studios is a strategic digital product agency that uses strategy, design and technology to grow businesses and build brands. Principle Studios was founded in 2018 and is based in United States.

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Buyer(S) 1

Buyer

Shift Paradigm

Austin, Texas, United States
Category Company
Founded 2010
Sector Business Services
DESCRIPTION

Shift Paradigm is an operator of the full-service agency that provides true end-to-end email marketing solutions for enterprise organizations. Shift Paradigm expertise in strategy, operations, technology, creativity, analytics, deliverability, and privacy, apply proven methods to create efficient and flawless email programs that drive demonstrable bottom-line results for clients. Shift Paradigm was founded in 2010 and is based in Austin, Texas.

DEAL STATS #
Overall 6 of 6
Sector (Information Technology) 2 of 2
Type (Add-on Acquisition) 6 of 6
Country (United States) 4 of 4
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-07 ERGO

New York, New York, United States

ERGO is an email marketing company that makes advanced personalization at scale simple, right inside your ESP. Marketers can now leverage a myriad of data to auto-generate millions of individual HTML-based dynamic content email modules for a truly personalized 1:1 CX. ERGO is based in New York City.

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Mergr

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