M&A Deal Summary

Secret Sales Acquires Dress-for-less

On April 7, 2024, Secret Sales acquired e-commerce company Dress-for-less

Acquisition Highlights
  • This is Secret Sales’ 2nd transaction in the E-Commerce sector.
  • This is Secret Sales’ 1st transaction in Germany.

M&A Deal Summary
Date 2024-04-07
Target Dress-for-less
Sector E-Commerce
Buyer(s) Secret Sales
Deal Type Add-on Acquisition

Target

Dress-for-less

Kelsterbach, Germany
website
Dress-for-less sells discounted products from premium fashion brands in more than 45 markets around the globe including Germany, Austria, and Switzerland, fulfilling more than 80,000 orders annually. Dress-for-less was founded in 1999 and is based in Kelsterbach, Germany.

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Buyer(S) 1

Buyer

Secret Sales

London, United Kingdom

website

Category Company
Sector Internet Software and Services
DESCRIPTION

Secret Sales is a European online marketplace for off-price apparel that partners with brands to monetize excess inventory and help create new gateway customers for their full-price channels. Its marketplace model and scalable platform allow brands to control the pricing, quantity, and timing of their sales in real time. Secret Sales is based in London.

DEAL STATS #
Overall 2 of 2
Sector (E-Commerce) 2 of 2
Type (Add-on Acquisition) 2 of 2
Country (Germany) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-20 Dreivip

Barcelona, Spain

Dreivip is an online discounted fashion retailer that serves 2.7 million active customers in Spain. will continue to trade through is based in Barcelona.

Buy -
Mergr

Product

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