Investment Summary

SEB Invests In Alesayi Household Appliances

On April 19, 2024, SEB invested in electronics company Alesayi Household Appliances

Investment Highlights
  • This is SEB’s 1st transaction in the Electronics sector.
  • This is SEB’s 1st transaction in Saudi Arabia.

Investment Summary
Date 2024-04-19
Target Alesayi Household Appliances
Sector Electronics
Investor(s) SEB
Deal Type Stake Purchase

Target

Alesayi Household Appliances

Jeddah, Saudi Arabia
Alesayi Household Appliances specializes in the distribution and sale of household electrical appliances. Alesayi Household Appliances is based in Jeddah, Saudi Arabia.

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Investor(S) 1

Investor

SEB

Ecully, France

website

Category Company
Founded 1857
Sector Consumer Products
Employees33,000
Revenue 8.0B EUR (2022)
DESCRIPTION

SEB designs, manufactures, and markets cookware and small household appliances worldwide. SEB was founded in 1857 and is based in Ecully, France.

DEAL STATS #
Overall 14 of 14
Sector (Electronics) 1 of 1
Type (Stake Purchase) 2 of 2
Country (Saudi Arabia) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-05 auum

Chatillon, France

auum is an industrial company focused on preventing the generation of millions of waste cups in France. It helps companies to replace disposable cups and mugs with a reusable, ecological solution. Aware of the issues related to cleaning, the company has developed a patented, smart technology called auum-S. auum is based in Chatillon, France.

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