M&A Deal Summary

Redbrick Acquires LeadPages

On March 2, 2020, Redbrick acquired internet software and services company LeadPages

Acquisition Highlights
  • This is Redbrick’s 1st transaction in the Internet Software and Services sector.
  • This is Redbrick’s 1st transaction in the United States.
  • This is Redbrick’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2020-03-02
Target LeadPages
Sector Internet Software and Services
Buyer(s) Redbrick
Deal Type Add-on Acquisition

Target

LeadPages

Minneapolis, Minnesota, United States
website
LeadPages is a developer of platform that offers digital marketing tools for businesses to drive signups and sales. LeadPages was established in 2008 and is based in Minneapolis, Minnesota.

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Buyer(S) 1

Buyer

Redbrick

Victoria, British Columbia, Canada

website

Category Company
Founded 2011
Sector Software
DESCRIPTION

Redbrick is a desktop software analytics provider.

DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Minnesota) 1 of 1
Country (United States) 1 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-05 DeskMetrics

Victoria, British Columbia, Canada

DeskMetrics Ltd. is a provider of desktop software analytics technology.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-22 Animoto

New York, New York, United States

Animoto is an online video creation service which enables consumers, professionals and businesses to create and share professional-quality videos from user-selected photos, video clips and music. The company offers both a free version of its service and multiple subscription products and is available on the web and mobile devices via Animoto's iPhone app. Animoto was formed in 2005 and is based in New York City.

Buy -
Mergr

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