M&A Deal Summary

Publicis Groupe Acquires Sapient

On November 3, 2014, Publicis Groupe acquired marketing company Sapient for 3.7B USD

Acquisition Highlights
  • This is Publicis Groupe’s 7th transaction in the Marketing sector.
  • This is Publicis Groupe’s 2nd largest (disclosed) transaction.
  • This is Publicis Groupe’s 8th transaction in the United States.
  • This is Publicis Groupe’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2014-11-03
Target Sapient
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition
Deal Value 3.7B USD
Advisor(s) Goldman Sachs
Blackstone Advisory Partners (Financial)

Target

Sapient

Boston, Massachusetts, United States
website
Sapient is a services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France

website

Category Company
Founded 1926
Sector Marketing
Employees80,000
Revenue 14.2B EUR (2022)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 15 of 31
Sector (Marketing) 7 of 14
Type (Add-on Acquisition) 11 of 25
State (Massachusetts) 1 of 3
Country (United States) 8 of 14
Year (2014) 3 of 3
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-02 Nurun

Montreal, Quebec, Canada

Nurun is an independent digital networks, brings together human insight and new technology to design brilliant products and services, helping business thrive in a connected world.

Buy $114M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-12 Expicient

Andover, Massachusetts, United States

Expicient, Inc. is a omni-channel services firm with significant expertise in inventory and order management systems .

Buy -
Mergr

Product

Company

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