M&A Deal Summary

Procter & Gamble Acquires New Chapter

On June 8, 2012, Procter & Gamble acquired consumer products company New Chapter

Acquisition Highlights
  • This is Procter & Gamble’s 15th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 18th transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in Vermont.

M&A Deal Summary
Date 2012-06-08
Target New Chapter
Sector Consumer Products
Buyer(s) Procter & Gamble
Deal Type Add-on Acquisition

Target

New Chapter

Brattleboro, Vermont, United States
website
New Chapter, Inc. makes and markets vitamins and supplements.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

website

Category Company
Founded 1837
Sector Consumer Products
Employees99,000
Revenue 76.1B USD (2021)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. The Company has five reportable segments, including Beauty; Grooming; Health Care; Fabric Care and Home Care; and Baby, Feminine and Family Care. Customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, distributors, e-commerce and high-frequency stores. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 20 of 28
Sector (Consumer Products) 15 of 22
Type (Add-on Acquisition) 17 of 24
State (Vermont) 1 of 1
Country (United States) 18 of 25
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-15 Pringles

Jackson, Tennessee, United States

Pringles is a brand of potato chips. Pringles was first sold in 1967 and developed by Procter & Gamble.

Sell $2.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-09 P&G - IAMS EUKANUBA and NATURA

United States

IAMS, EUKANUBA, and NATURA represent several pet food brands.

Sell $2.9B
Mergr

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