M&A Deal Summary |
|
|---|---|
| Date | 2017-01-20 |
| Target | Nielsen - Ad Intelligence Service |
| Sector | Information Services |
| Buyer(s) | Numerator |
| Sellers(s) | Nielsen |
| Deal Type | Divestiture |
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| Category | Company |
|---|---|
| Founded | 1990 |
| Sector | Information Services |
Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. The Company serves over 2,000 customers across a wide variety of market intelligence categories. Numerator was formed in 1990 and is based in Chicago, Illinois.
| DEAL STATS | # |
|---|---|
| Overall | 7 of 11 |
| Sector (Information Services) | 1 of 1 |
| Type (Divestiture) | 1 of 1 |
| State (Quebec) | 1 of 1 |
| Country (Canada) | 1 of 2 |
| Year (2017) | 1 of 4 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2016-06-01 |
Channel IQ
Chicago, Illinois, United States Channel IQ is a provider of eCommerce channel management solutions, serving over 600 brands across five continents. Specifically, Channel IQ delivers Price Intelligence, MAP Monitoring, and Where To Buy Solutions brands. Channel IQ's data, applications, and superior customer service are combined to deliver consistent results for a wide range of industries including, appliances and housewares, automotive, consumer packaged goods, consumer electronics, clothing and footwear, musical instruments, sporting goods and much more. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-02-08 |
Brandtale
New York, New York, United States Brandtale, Inc. is a provider of cloud based platform for digital branded content and native advertising competitive intelligence. |
Buy | - |
| Category | Company |
|---|---|
| Founded | 1923 |
| Sector | Information Services |
| Employees | 14,000 |
| Revenue | 3.5B USD (2021) |
Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 6 of 10 |
| Sector (Information Services) | 3 of 4 |
| Type (Divestiture) | 5 of 9 |
| State (Quebec) | 1 of 1 |
| Country (Canada) | 1 of 1 |
| Year (2017) | 3 of 3 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-01-20 |
Nielsen - U.S. Market Information and Research Services
New York, New York, United States Nielsen’s U.S. market information and research services includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-08-03 |
vBrand
Tel Aviv, Israel vBrand Ltd. is a provider of technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. vBrand is based in Tel Aviv, Israel. |
Buy | - |
