M&A Deal Summary

Monroe Street Partners Acquires Brandito

On August 3, 2023, private equity firm Monroe Street Partners acquired marketing company Brandito

Acquisition Highlights
  • This is Monroe Street Partners’ 1st transaction in the Marketing sector.
  • This is Monroe Street Partners’ 2nd transaction in the United States.
  • This is Monroe Street Partners’ 1st transaction in Virginia.

M&A Deal Summary
Date 2023-08-03
Target Brandito
Sector Marketing
Buyer(s) Monroe Street Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Brandito

Richmond, Virginia, United States
website
Brandito is a promotional products distributor that provides promotional product sourcing, customized e-commerce stores, warehousing and logistics, kitting and creative marketing services. Brandito was founded in 2009 and is based in Richmond, Virginia.

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Buyer(S) 1

Buyer

Monroe Street Partners

website

Category Private Equity Firm
Founded 2022
Size Small
Type Sector Agnostic
DESCRIPTION

Monroe Street Partners (MSP) is a private equity firm focused on lower-middle market companies throughout North America. The Firm has a preference for family and founder-run businesses with EBITDA between $1 and $10 million as well as stable, recurring revenue. Sectors of interest include professional, residential, commercial, industrial, and niche industrial services. MSP will consider a variety of investment situations including recapitalizations, growth equity financings, and management or owner-led buyouts. Monroe Street Partners was founded in 2022 in Chicago, Illinois.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 2 of 2
State (Virginia) 1 of 1
Country (United States) 2 of 2
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-13 Vigilnet

Omaha, Nebraska, United States

Vigilnet provides a comprehensive suite of electronic monitoring services to more than 130 agencies across five states. Vigilnet was founded in 2006 and is based in Omaha, Nebraska.

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