M&A Deal Summary

Mars Acquires KIND Snacks

On November 17, 2020, Mars acquired food company KIND Snacks for 5.0B USD

Acquisition Highlights
  • This is Mars’ 8th transaction in the Food sector.
  • This is Mars’ 3rd largest (disclosed) transaction.
  • This is Mars’ 11th transaction in the United States.
  • This is Mars’ 1st transaction in New York.

M&A Deal Summary
Date 2020-11-17
Target KIND Snacks
Sector Food
Buyer(s) Mars
Deal Type Add-on Acquisition
Deal Value 5.0B USD

Target

KIND Snacks

New York, New York, United States
website
KIND Snacks markets and sells a brand of nutritional bars under the KIND and KIND Plus brand names to natural and mainstream retailers nationwide. KIND has a family of more than 100 snacks that offer solutions for a variety of occasions. All of KIND’s products lead with a nutrient-dense first ingredient – whole nuts, whole grains or whole fruit – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

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Buyer(S) 1

Buyer

Mars

McLean, Virginia, United States

website

Category Company
Founded 1911
Sector Food
Revenue 33.0B USD (2015)
DESCRIPTION

Mars is a global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars was established in 1911 and is headquartered in McLean, Virginia.

DEAL STATS #
Overall 14 of 19
Sector (Food) 8 of 10
Type (Add-on Acquisition) 13 of 17
State (New York) 1 of 1
Country (United States) 11 of 14
Year (2020) 1 of 1
Size (of disclosed) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-27 Mars - Drinks Business

McLean, Virginia, United States

Mars, Inc. - Drinks Business includes the Flavia and Klix systems in the Office Coffee Service (OCS) and Vending segments in North America, Germany, the UK, France, Canada, and Japan, including its related systems and its production facilities in the UK and the United States.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-01 Champion Petfoods

Edmonton, Alberta, Canada

Champion Petfoods is a Canadian specialty pet food manufacturer. Champion Petfoodss proprietary Orijen and Acana formulations use fresh and regional ingredients to produce biologically appropriate pet foods that are sold in more than 45 countries. Champion Petfoods is based in Edmonton, Alberta.

Buy -
Mergr

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