M&A Deal Summary

Libsyn Acquires AdvertiseCast

On March 31, 2021, Libsyn acquired marketing company AdvertiseCast for 30M USD

Acquisition Highlights
  • This is Libsyn’s 1st transaction in the Marketing sector.
  • This is Libsyn’s largest (disclosed) transaction.
  • This is Libsyn’s 3rd transaction in the United States.
  • This is Libsyn’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2021-03-31
Target AdvertiseCast
Sector Marketing
Buyer(s) Libsyn
Deal Type Add-on Acquisition
Deal Value 30M USD
Advisor(s) Telos Advisors LLC (Financial)
Burns & Levinson (Legal)

Target

AdvertiseCast

Oshkosh, Wisconsin, United States
website
AdvertiseCast is an independent and fastest-growing podcast advertising companies. AdvertiseCast was founded in 2016 and is based in Oshkosh, Wisconsin.

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Buyer(S) 1

Buyer

Libsyn

Pittsburgh, Pennsylvania, United States

website

Category Company
Founded 2015
Sector Information Technology
Employees87
Revenue 24M USD (2019)
DESCRIPTION

Libsyn is the world’s major podcast hosting network and has been providing publishers with distribution and monetization services since 2004. In 2016 Libsyn delivered over 4.59 Billion downloads. We host over 3.2 Million media files for more than 35,000 podcasts, including typically around 35% of the top 200 podcasts in iTunes. Podcast producers choose Libsyn to measure their audience, deliver popular audio and video episodes, distribute their content through smartphone Apps (iOS, and Android), and monetize via premium subscription services and advertising. We are a Pittsburgh based company with a world-class team. LLibsyn was founded in 2015 and is based in Pittsburgh, Pennsylvania.

DEAL STATS #
Overall 3 of 5
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 3 of 5
State (Wisconsin) 1 of 1
Country (United States) 3 of 5
Year (2021) 2 of 3
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-11 Auxbus

Asheville, North Carolina, United States

Auxbus is a podcast-creation software platform that guides first-time podcasters through planning and creating their content. Auxbus holds proprietary, patent-pending technologies that automatically complete and distributes finished, polished podcasts in moments. Auxbus is based in Asheville, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 Glow

Seattle, Washington, United States

Glow is a podcast monetization platform, powering membership programs for podcasts that reach millions of listeners. Glow’s core product offering makes it simple for any podcaster to charge for and distribute premium content on almost every major podcast app, enabling podcasts to generate income for their work. Glow was founded in 2019 and is based in Seattle, Washington.

Buy -
Mergr

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Company

Legal