M&A Deal Summary

Lee Equity Partners and Twin Bridge Capital Partners Acquire Simplicity Group

On October 16, 2020, private equity firms Lee Equity Partners and Twin Bridge Capital Partners acquired business services company Simplicity Group from Aquiline Capital Partners

Acquisition Highlights
  • This is Lee Equity Partners’ 2nd and Twin Bridge Capital Partners’ 2nd transaction in the Business Services sector.
  • This is Lee Equity Partners’ 25th and Twin Bridge Capital Partners’ 3rd transaction in the United States.
  • This is Lee Equity Partners’ 2nd and Twin Bridge Capital Partners’ 1st transaction in New Jersey.
Investment Fate
  • Simplicity Group was sold to a consortium of financial buyers in 2024.

M&A Deal Summary
Date 2020-10-16
Target Simplicity Group
Sector Business Services
Buyer(s) Lee Equity Partners
Twin Bridge Capital Partners
Sellers(s) Aquiline Capital Partners
Deal Type Secondary Buyout
Advisor(s) Waller Helms Advisors (Financial)
Willkie Farr & Gallagher (Legal)

Target

Simplicity Group

Summit, New Jersey, United States
Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.

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Buyer(S) 2

Buyer

Lee Equity Partners

New York, New York, United States
Category Private Equity Firm
Founded 2006
PE ASSETS 4.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Lee Equity Partners is a private investment firm that looks for buyout and growth capital investments across a range of industries. Lee Equity Partners seeks investments requiring $50 to $150 million of equity capital. Lee Equity Partners was formed in 2006 by Thomas H. Lee, formerly of Thomas H. Lee Partners, LP.

DEAL STATS #
Overall 26 of 38
Sector (Business Services) 2 of 5
Type (Secondary Buyout) 9 of 13
State (New Jersey) 2 of 2
Country (United States) 25 of 34
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-16 Solaris Health

Fort Lauderdale, Florida, United States

Solaris Health is a urology-centric multi-specialty physician practice management groups. Solaris Health was formed in 2020 and is based in Fort Lauderdale, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-01 Pure Financial Advisors

San Diego, California, United States

Pure Financial Advisors is a registered investment advisor offering independent, fee-only financial planning, education, and investment advice to clients nationwide. Pure Financial Advisors was founded in 2007 and is based in San Diego, California.

Buy -
Buyer

Twin Bridge Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 2.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Twin Bridge Capital Partners, LLC is a private equity firm focused on small and middle-market buyout funds and co-investments. The firm seeks to invest in leveraged buyout funds and non-control equity co-investments across multiple industries. Twin Bridge has raised more than $2.5 billion in the capital since its founding in 2005. The Firm looks for opportunities valued from $100 to $1000 million. Twin Bridge Capital Partners was founded in 2005 and is based in Chicago, Illinois.

DEAL STATS #
Overall 3 of 5
Sector (Business Services) 2 of 3
Type (Secondary Buyout) 2 of 2
State (New Jersey) 1 of 1
Country (United States) 3 of 5
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-23 Innovative Labs

Springville, Utah, United States

Innovative Labs is a developer, formulator, and provider of single serve and multi-dose ingestible health and wellness products for brands and direct sales companies. IFP provides highly differentiated formulating, blending, filling, distribution, and other critical services for small-format nutritional supplements, food items, household products, and other consumer packaged goods. Innovative Labs was founded in 2006 and is based in Springville, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-24 Innovate

Calabasas, California, United States

Innovate is a provider of tech-enabled survey and sampling services to market research agencies, consulting firms, and corporations. The company focuses on enhancing the quality of its clients’ market research by using its proprietary software, deep respondent sourcing, and screening expertise, and client service model to provide insights professionals timely access to high quality, unique survey respondent populations. Innovate was founded in 2014 and is based in Calabasas, California.

Buy -

Seller(S) 1

SELLER

Aquiline Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 10.4B USD
Size Mega
Type Sector Focused
DESCRIPTION

Aquiline Capital Partners is a private equity firm that targets investments in the financial services sector. The Firm specifically invests in risk-bearing and services enterprises in industries such as property and casualty insurance, specialty finance, securities, asset management, life insurance and transaction processing. Aquiline Capital was formed in 2005 and is based in New York City.

DEAL STATS #
Overall 13 of 27
Sector (Business Services) 3 of 4
Type (Secondary Buyout) 3 of 8
State (New Jersey) 1 of 1
Country (United States) 8 of 18
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-20 Quintes

Waardenburg, Netherlands

Quintes is an insurance & pension broker and MGA operating nationwide in the Netherlands working with subsidiaries Quintes, Commandeur, Kroezen, Deugd & Terpstra, Timmermans Koch en Brink, Beijer, Plus Diensten and Wiersma & Walvius. Quintes was founded in 2012 and is based in Waardenburg, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-07 Wellington Insurance Group

Fort Worth, Texas, United States

Wellington Insurance Group is a full-service managing general agent platform deploying third-party admitted capacity in the Texas residential property insurance market. The company provides insurance carriers with a range of services including product design, pricing, underwriting, policy issuance, policy administration, billing, premium finance, and claims adjusting and administration. Wellington Insurance Group was founded in 1988 and is based in Fort Worth, Texas.

Sell -
Mergr

Product

Company

Legal