M&A Deal Summary

Learfield Sports Acquires Strategic Marketing Affiliates

On December 4, 2014, Learfield Sports acquired media company Strategic Marketing Affiliates

Acquisition Highlights
  • This is Learfield Sports’ 1st transaction in the Media sector.
  • This is Learfield Sports’ 3rd transaction in the United States.
  • This is Learfield Sports’ 1st transaction in Indiana.

M&A Deal Summary
Date 2014-12-04
Target Strategic Marketing Affiliates
Sector Media
Buyer(s) Learfield Sports
Deal Type Add-on Acquisition

Target

Strategic Marketing Affiliates

Indianapolis, Indiana, United States
website
Strategic Marketing Affiliates, Inc. is a provider of branding, intellectual property protection and marketing solutions.

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Buyer(S) 1

Buyer

Learfield Sports

Plano, Texas, United States

website

Category Company
Founded 1975
Sector Marketing
DESCRIPTION

Learfield Sports LLC is a provider of marketing solutions for sports properties.

DEAL STATS #
Overall 3 of 7
Sector (Media) 1 of 2
Type (Add-on Acquisition) 3 of 6
State (Indiana) 1 of 1
Country (United States) 3 of 7
Year (2014) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-23 SIDEARM Sports

Syracuse, New York, United States

SIDEARM Sports, Inc. is a digital platforms serving over 700 collegiate athletic programs with customized web, social media, design and mobile content services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-02 ANC Sports Enterprises

Purchase, New York, United States

ANC Sports Enterprises LLC is a technology service provider offering integrated signage, design, and marketing solutions for sports, retail and transportation facilities.

Buy -
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