M&A Deal Summary

iFIT Acquires 29029

On July 23, 2021, iFIT acquired leisure company 29029

Acquisition Highlights
  • This is iFIT’s 1st transaction in the Leisure sector.
  • This is iFIT’s 1st transaction in the United States.
  • This is iFIT’s 1st transaction in Georgia.

M&A Deal Summary
Date 2021-07-23
Target 29029
Sector Leisure
Buyer(s) iFIT
Deal Type Add-on Acquisition

Target

29029

Atlanta, Georgia, United States
website
29029 delivers the experience of climbing Mount Everest to its members and provides an ultra-endurance experience to athletes at all levels. 29029 was formed in 2017 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

iFIT

Logan, Utah, United States

website

Category Company
Founded 1977
Sector Consumer Services
DESCRIPTION

iFIT is a global health and fitness technology company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. iFIT’s industry-leading brands NordicTrack, ProForm, and Freemotion are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content, and interactive hardware. iFIT offers immersive, adaptive, personalized subscription workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across a full range of fitness modalities. iFIT was founded in 1977 and is based in Logan, Utah.

DEAL STATS #
Overall 2 of 2
Sector (Leisure) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Georgia) 1 of 1
Country (United States) 1 of 1
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-13 Sweat

Parkside, Australia

Sweat is a platform for women's health and fitness. Sweat app gives women affordable and on-demand access to expert fitness advice, one-on-one personal training, and unique exercise content that is made by women, for women. Sweat was founded in 2015 and is based in Parkside, Australia.

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