M&A Deal Summary

H.I.G. Private Equity Acquires Eletromidia

On September 9, 2013, private equity firm H.I.G. Private Equity acquired marketing company Eletromidia

Acquisition Highlights
  • This is H.I.G. Private Equity’s 10th transaction in the Marketing sector.
  • This is H.I.G. Private Equity’s 4th transaction in Brazil.

M&A Deal Summary
Date 2013-09-09
Target Eletromidia
Sector Marketing
Buyer(s) H.I.G. Private Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Eletromidia

Barueri, Brazil
website
Eletromidia is an out-of-home advertising company in Brazil. With operations in the transportation, airport, shopping malls and street furniture segments, the company is present in Brazil’s largest urban centers, reaching over 16 million people daily. The company has more than 35,000 displays in operation.

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Buyer(S) 1

Buyer

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1993
PE ASSETS 57.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital LLC. The firm focuses on management buyouts, growth equity investments, and recapitalizations of middle market companies with an enterprise value of $50 - $500 million. The Firm also will consider add-on acquisitions, industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 and has offices in Miami, Atlanta, Boston, and San Francisco. HIG's European affiliate is HIG Europe with offices in London, Hamburg, and Paris.

DEAL STATS #
Overall 144 of 349
Sector (Marketing) 10 of 18
Type (Buyout (LBO, MBO, MBI)) 49 of 102
Country (Brazil) 4 of 16
Year (2013) 11 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-01 LG lugar de gente

Goiânia, Brazil

LG lugar de gente specializes in human resources software solutions. The company provides software and services that support the human resource activities of over 400 companies across a variety of industries throughout Brazil. Based in Goiania, the company has branches in several Brazilian states, such as Minas Gerais, Paraná, Pernambuco, Rio de Janeiro and São Paulo.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-10 Cardell Cabinetry

San Antonio, Texas, United States

Cardell Cabinetry is a designer, manufacturer, marketer and distributor of quality semi-custom kitchen and bath cabinetry. Through its state of the art manufacturing facility in San Antonio, Cardell services a distinguished customer base of hundreds of dealers and distributors nationwide. Cardell provides one of the largest product offerings in the industry through its Advantage, Spectrum 360, and Odyssey collections.

Sell -
Mergr

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