M&A Deal Summary

GTCR Acquires Simpli.fi

On August 31, 2017, private equity firm GTCR acquired marketing company Simpli.fi from Frontier Growth

Acquisition Highlights
  • This is GTCR’s 2nd transaction in the Marketing sector.
  • This is GTCR’s 99th transaction in the United States.
  • This is GTCR’s 7th transaction in Texas.

M&A Deal Summary
Date 2017-08-31
Target Simpli.fi
Sector Marketing
Buyer(s) GTCR
Sellers(s) Frontier Growth
Deal Type Secondary Buyout
Advisor(s) Petsky Prunier LLC
LUMA Partners LLC (Financial)
Wilson Sonsini Goodrich & Rosati (Legal)

Target

Simpli.fi

Fort Worth, Texas, United States
website
Simpli.fi is a provider of localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. Simpli.fi was founded in 2010 and is based in Fort Worth, Texas.

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Buyer(S) 1

Buyer

GTCR

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1980
PE ASSETS 15.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

GTCR is a private equity firm that typically partners with management when pursuing acquisitions. The Firm looks to grow companies through build-on acquisitions, consolidations, and internal growth. GTCR will consider both equity and mezzanine capital commitments and concentrates its investment activity in consumer products & services, healthcare services, outsourced business services, technology, transaction processing, and pharma/medical products. GTCR was formed in 1980 and is based in Chicago, Illinois.

DEAL STATS #
Overall 103 of 140
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 19 of 33
State (Texas) 7 of 9
Country (United States) 99 of 135
Year (2017) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-29 Cision

Chicago, Illinois, United States

Cision is a provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision was founded in 2014 and is based in Chicago, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-01 MBI

Chicago, Illinois, United States

MBI acquires and invests in rural-focused broadband assets serving residential and commercial customers in small- to middle-sized markets and rural geographies as part of a strategy to build a market-leading company in the space. MBI is based in Chicago, Illinois.

Buy -

Seller(S) 1

SELLER

Frontier Growth

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 1999
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Frontier Capital LLC is a private investment firm that provides expansion capital to high-growth 'technology-enabled' business service companies generating revenues $8-$30 million. Frontier targets companies that utilize technology, an innovative business process, or a unique expertise to deliver a differentiated service to customers. Frontier typically invests throughout the Southeast and Mid-Atlantic regions of the US and looks to commit $10 to $50 million of equity capital per transaction. Investment proceeds are generally used for growth initiatives, acquisitions, or to provide shareholder liquidity. Frontier Capital was formed in 1999 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 26 of 38
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 6 of 8
State (Texas) 3 of 3
Country (United States) 26 of 36
Year (2017) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-02 Dinova

Johns Creek, Georgia, United States

Dinova provides a marketplace that connects expense account diners to restaurants nationwide. With a proprietary marketplace of more than 14,000 restaurants and corporate partners that include hundreds of Fortune 500 companies and more than one million small- and medium-sized businesses, Dinova influences more than $6 billion annually in travel and entertainment spending. Dinova was founded in 2009 and is based in Johns Creek, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-17 WilsonHCG

Tampa, Florida, United States

WilsonHCG is a provider of talent management solutions. WilsonHCG offers recruitment process outsourcing and outsourced talent solutions to assist corporations with a broad range of talent acquisition needs. WilsonHCG was founded in 2002 and is based in Tampa, Florida.

Sell -
Mergr

Product

Company

Legal