M&A Deal Summary

Facebook Acquires Atlas DMT

On February 28, 2013, Facebook acquired media company Atlas DMT from Microsoft

Acquisition Highlights
  • This is Facebook’s 4th transaction in the Media sector.
  • This is Facebook’s 30th transaction in the United States.
  • This is Facebook’s 2nd transaction in Washington.

M&A Deal Summary
Date 2013-02-28
Target Atlas DMT
Sector Media
Buyer(s) Facebook
Sellers(s) Microsoft
Deal Type Divestiture

Target

Atlas DMT

Seattle, Washington, United States
website
Atlas platform in ways that work best for your campaigns.By building the most reliable ad-serving platform in the industry. By providing deep, accurate and actionable insights into your campaign.

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Buyer(S) 1

Buyer

Facebook

Menlo Park, California, United States

website

Category Company
Founded 2004
Sector Internet Software and Services
Employees77,805
Revenue 117.9B USD (2021)
DESCRIPTION
Entrance to Facebook's corporate headquarters in Menlo Park, California.
Entrance to Facebook's corporate headquarters in Menlo Park, California.

Facebook is a social utility company that helps people communicate more efficiently with their friends, family and coworkers. Facebook develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Facebook was founded in 2004 and is based in Menlo Park, California.

DEAL STATS #
Overall 36 of 85
Sector (Media) 4 of 4
Type (Divestiture) 1 of 1
State (Washington) 2 of 3
Country (United States) 30 of 63
Year (2013) 2 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-13 Branch Media

New York, New York, United States

Branch Media, which builds conversation platforms Potluck and Branch.Branch allows anyone, including brands, to create conversations online.

Buy $15M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-08 Mixtent

Palo Alto, California, United States

Storylane, a relatively young social network focused around telling stories. Storylane plans to roll out tools to help migrate those posts to other sites

Buy -

Seller(S) 1

SELLER

Microsoft

Redmond, Washington, United States

website

Category Company
Founded 1975
Sector Software
Employees221,000
Revenue 211.9B USD (2023)
DESCRIPTION
Entrance to Microsoft's corporate headquarters in Redmond, Washington.
Entrance to Microsoft's corporate headquarters in Redmond, Washington.

Microsoft is a global technology company that offers a broad spectrum of software products, services, and devices designed to help individuals and organizations across various sectors. Its extensive portfolio includes the Windows operating systems, the Microsoft Office suite for productivity, and the Azure cloud computing platform, providing solutions for computing, analytics, storage, and networking. Microsoft also delves into enterprise applications with Dynamics 365, connects professionals via LinkedIn, and engages gamers through its Xbox brand and related services. Additionally, it offers internet services such as Bing for web search, Outlook.com for email, and Skype for communication. Microsoft was formed in 1975 and is based in Redmond, Washington.

DEAL STATS #
Overall 7 of 12
Sector (Media) 1 of 1
Type (Divestiture) 5 of 10
State (Washington) 2 of 3
Country (United States) 6 of 10
Year (2013) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-04 Pando Networks

New York, New York, United States

Pando Networks, Inc. is a peer-to-peer media distribution company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-04 MetricsHub

Bellevue, Washington, United States

MetricsHub offers cloud monitoring and other cloud-related services.

Buy -
Mergr

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