M&A Deal Summary

Elevation Labs Acquires Boomerang

On April 2, 2024, Elevation Labs acquired consumer products company Boomerang from Guy & O Neill

Acquisition Highlights
  • This is Elevation Labs’ 2nd transaction in the Consumer Products sector.
  • This is Elevation Labs’ 3rd transaction in the United States.
  • This is Elevation Labs’ 1st transaction in Minnesota.

M&A Deal Summary
Date 2024-04-02
Target Boomerang
Sector Consumer Products
Buyer(s) Elevation Labs
Sellers(s) Guy & O Neill
Deal Type Divestiture
Advisor(s) Robert W. Baird & Co., Inc. (Financial)

Target

Boomerang

Spring Park, Minnesota, United States
website
Boomerang is a formulator and manufacturing partner to beauty and personal care brands across skincare, haircare, body care, and men's care. The company offers end-to-end services to brands across product formulation, sourcing, regulatory support, logistics, manufacturing, and packaging, delivering high-touch customer service to its brand partners. Boomerang is based in Spring Park, Minnesota.

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Buyer(S) 1

Buyer

Elevation Labs

Idaho Falls, Idaho, United States

website

Category Company
Founded 1995
Sector Consumer Products
DESCRIPTION

Elevation Labs is a formulator and manufacturer of innovative skincare and color cosmetic products for prestige beauty brands. Elevation Labs is a rapidly growing manufacturer of high-quality personal care products with unique capabilities in the formulation of natural and organic products. Elevation Labs was founded in 1995 and is based in Idaho Falls, Idaho.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 2 of 2
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-21 Colorado Quality Products

Englewood, Colorado, United States

Colorado Quality Products LLC is a rapidly growing manufacturer of high quality personal care products with unique capabilities in the formulation of natural and organic products.

Buy -

Seller(S) 1

SELLER

Guy & O Neill

Fredonia, Wisconsin, United States

website

Category Company
Founded 1975
Sector Consumer Products
DESCRIPTION

Guy & O'Neill is a manufacturer and developer of household cleaning and personal care products. Guy & O'Neill provides a one-stop shop solution for blending, liquid-fill, converting and packaging needs for leading consumer packaged goods companies and retailers. Guy & O'Neill was founded in 1975 and is based in Fredonia, Wisconsin.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-20 Boomerang

Spring Park, Minnesota, United States

Boomerang is a formulator and manufacturing partner to beauty and personal care brands across skincare, haircare, body care, and men's care. The company offers end-to-end services to brands across product formulation, sourcing, regulatory support, logistics, manufacturing, and packaging, delivering high-touch customer service to its brand partners. Boomerang is based in Spring Park, Minnesota.

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