M&A Deal Summary

DNR Group Acquires MetroGroup Holding

On April 22, 2011, DNR Group acquired marketing company MetroGroup Holding from Sterling Partners Private Equity

Acquisition Highlights
  • This is DNR Group’s 1st transaction in the Marketing sector.
  • This is DNR Group’s 1st transaction in the United States.
  • This is DNR Group’s 1st transaction in Nebraska.

M&A Deal Summary
Date 2011-04-22
Target MetroGroup Holding
Sector Marketing
Buyer(s) DNR Group
Sellers(s) Sterling Partners Private Equity
Deal Type Add-on Acquisition

Target

MetroGroup Holding

Lincoln, Nebraska, United States
website
MetroGroup offers a wide range of direct marketing and related business services. These include creative, data processing, high-volume direct mail, assembly, packaging, fulfillment, postal distribution & mail tracking, specialty services, supply chain management.

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Buyer(S) 1

Buyer

DNR Group

Louisville, Kentucky, United States

website

Category Company
Founded 1978
Sector Media
DESCRIPTION

DNR Group, LLC is a full service direct mail company that mails over 1 billion pieces annually through serving the fundraising, financial, healthcare, publishing and consumer products markets. From mail piece innovation that supports the data you target, to powerful production capabilities, we help you execute your programs and understand your results.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Nebraska) 1 of 1
Country (United States) 1 of 1
Year (2011) 1 of 1

Seller(S) 1

SELLER

Sterling Partners Private Equity

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1983
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Sterling Partners Private Equity is the private equity arm of asset management firm Sterling Partners. Sterling Partners Private Equityis focused on investing in small to medium-sized companies positioned for growth, either organically or through acquisitions. Sterling has a strong interest in businesses with differentiated products, defensible competitive positions, recurring revenues, and diversified customers. The Firm's target equity commitment size is $5 to $175 million. Broad sectors of interest include direct marketing, education, specialty distribution, specialty manufacturing, healthcare, technology, and business services. Sterling Partners was formed in 1983 and is based in Chicago, Illinois.

DEAL STATS #
Overall 16 of 51
Sector (Marketing) 4 of 6
Type (Add-on Acquisition) 11 of 34
State (Nebraska) 2 of 2
Country (United States) 16 of 49
Year (2011) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-23 Livingston International

Toronto, Ontario, Canada

Livingston International focuses on customs brokerage and trade compliance, offering international trade consulting, global trade management and freight forwarding. It provides clarity in a world of trade complexity, so businesses can grow further, faster and smarter. Livingston employs associates at more than 100 key border points, sea ports, airports and other strategic locations across North America, Europe and Asia.

Buy $214M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-29 The SAVO Group

Chicago, Illinois, United States

The SAVO Group is a provider of sales enablement solutions. SAVO specializes in maximizing the sales organization's ability to communicate value and differentiation in clear, consistent and compelling ways. Through a combination of proven sales and marketing best practices embedded in an award-winning on-demand application (Sales Asset Manager), SAVO addresses ALL aspects of the Sales Enablement challenge - spanning people, process, content, and technology.

Buy -
Mergr

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