M&A Deal Summary

Digital Media Solutions Acquires Traverse Data

On May 10, 2022, Digital Media Solutions acquired marketing company Traverse Data

Acquisition Highlights
  • This is Digital Media Solutions’ 8th transaction in the Marketing sector.
  • This is Digital Media Solutions’ 11th transaction in the United States.
  • This is Digital Media Solutions’ 1st transaction in Washington.

M&A Deal Summary
Date 2022-05-10
Target Traverse Data
Sector Marketing
Buyer(s) Digital Media Solutions
Deal Type Add-on Acquisition

Target

Traverse Data

Seattle, Washington, United States
website
Traverse Data provider of advertising solutions leverages data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement, and retargeting platform. Traverse Data is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States

website

Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was formed in 2012 and is based in Clearwater, Florida.

DEAL STATS #
Overall 11 of 12
Sector (Marketing) 8 of 8
Type (Add-on Acquisition) 10 of 10
State (Washington) 1 of 1
Country (United States) 11 of 11
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-02 PushPROS

Keller, Texas, United States

PushPROS is an ad tech company that maximizes revenue with a cross-channel AI optimized messaging platform. PushPros is a cutting edge innovative company that expands on the ability to interact with highly targeted audiences and existing online traffic with push notifications. PushPROS offer a revenue sharing service where you simply copy and paste a code on your site and we send you a check each month for the revenue created from your existing online traffic. PushPROS do this through various avenues that include mobile push notifications, web push notifications, in-app messaging, and more. PushPROS was founded in 2016 and is based in Keller, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-06 HomeQuote

Hong Kong, China

HomeQuote is a free service to assist homeowners in connecting with local service contractors. All contractors are independent, and this site does not warrant or guarantee any work performed. HomeQuote is based in Hong Kong, China.

Buy $35M
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