M&A Deal Summary

Dentsu Aegis Network Acquires ICUC Moderation Services

On June 8, 2011, Dentsu Aegis Network acquired internet software and services company ICUC Moderation Services

Acquisition Highlights
  • This is Dentsu Aegis Network’s 4th transaction in the Internet Software and Services sector.
  • This is Dentsu Aegis Network’s 2nd transaction in Canada.
  • This is Dentsu Aegis Network’s 1st transaction in Manitoba.

M&A Deal Summary
Date 2011-06-08
Target ICUC Moderation Services
Sector Internet Software and Services
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

ICUC Moderation Services

Winnipeg, Manitoba, Canada
website
ICUC Moderation Services, Inc. is a provider of cloud based people-powered, strategic direction to some of the world’s most socially engaged brands including Chevron, Intel and Starbucks. ICUC’s multi-lingual content and community specialists offer clients guidance and moderation of social media conversations, user-generated content, chat and live events across the globe.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

website

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 26 of 130
Sector (Internet Software and Services) 4 of 6
Type (Add-on Acquisition) 24 of 118
State (Manitoba) 1 of 1
Country (Canada) 2 of 4
Year (2011) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-01 Creative Media Services UAB

Vilnius, Lithuania

Creative Media Services UAB is an independent Lithuanian media agency which has grown rapidly since its launch.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-08 TigerSpike Pty

Sydney, Australia

TigerSpike Pty Ltd. is a provider of technology solutions that enable organizations to form closer relationships with their customers, employees, and partners through mobile media.

Buy -
Mergr

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