M&A Deal Summary

DECATHLON Acquires Bergfreunde

On November 27, 2023, DECATHLON acquired e-commerce company Bergfreunde from Backcountry.com

Acquisition Highlights
  • This is DECATHLON’s 1st transaction in the E-Commerce sector.
  • This is DECATHLON’s 1st transaction in Germany.

M&A Deal Summary

Date 2023-11-27
Target Bergfreunde
Sector E-Commerce
Buyer(s) DECATHLON
Sellers(s) Backcountry.com
Deal Type Divestiture

Target

Bergfreunde

Kirchentellinsfurt, Germany
website
Bergfreunde is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. Bergfreunde was founded in 2006 and is based in Kirchentellinsfurt, Germany.

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Buyer(S) 1

Buyer

DECATHLON

Lille, France

website


Category Company
Founded 1976
Sector Retail
DESCRIPTION

DECATHLON is a sporting goods retailer, with over 1,700 stores in more than 70 countries. With its integrated business model, DECATHLON specialises in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport all around the world. DECATHLON was founded in 1976 and is based in Lille, France.


DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 1
Country (Germany) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

Backcountry.com

Park City, Utah, United States

website


Category Company
Founded 1996
Sector E-Commerce
DESCRIPTION

Backcountry.com LLC is an online specialty retailer of premium outdoor gear. The quality and breadth of our products, the knowledge and empowered service of our Gearheads, the lightning-fast speed of our fulfillment, and the shared gear knowledge of our community enable its customer’s passions outside.


DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Divestiture) 1 of 1
Country (Germany) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-01 Bergfreunde

Kirchentellinsfurt, Germany

Bergfreunde is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. Bergfreunde was founded in 2006 and is based in Kirchentellinsfurt, Germany.

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