M&A Deal Summary

Crisp Acquires ATLAS Technology Group

On October 30, 2023, Crisp acquired software company ATLAS Technology Group from Advantage Solutions

Acquisition Highlights
  • This is Crisp’s 1st transaction in the Software sector.
  • This is Crisp’s 1st transaction in the United States.
  • This is Crisp’s 1st transaction in Arkansas.

M&A Deal Summary

Date 2023-10-30
Target ATLAS Technology Group
Sector Software
Buyer(s) Crisp
Sellers(s) Advantage Solutions
Deal Type Divestiture

Target

ATLAS Technology Group

Bentonville, Arkansas, United States
website
ATLAS Technology Group is a technology company that provides brands with insights and tools through its proprietary application suite to enhance product sales in-store. Atlas is headquartered in Bentonville, Arkansas.

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Buyer(S) 1

Buyer

Crisp

New York, New York, United States

website


Category Company
Founded 2016
Sector Information Technology
DESCRIPTION

Crisp is an open-data platform for the retail industry. Crisp leverages the power of the cloud to connect and normalize disparate data sources to provide real-time insights and trends. Crisp was founded in 2016 and is based in New York City.


DEAL STATS #
Overall 2 of 2
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (Arkansas) 1 of 1
Country (United States) 1 of 1
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-31 Integral Group

Aurora, Ontario, Canada

Integral Group is an Electronic Data Interchange (EDI) platform. Integral Group’s typical customers are suppliers to the retail and manufacturing industries that are required to use EDI with their largest customers. The growth of online marketplaces and shopping carts has also increased the need for API connectivity for those same suppliers, and for Integral’s highly specialized expertise. Integral Group was founded in 1986 and is based in Aurora, Ontario.

Buy -

Seller(S) 1

SELLER

Advantage Solutions

Irvine, California, United States

website


Category Company
Founded 1987
Sector Marketing
Employees18,000
Revenue 4.1B USD (2022)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Irvine, California.


DEAL STATS #
Overall 1 of 2
Sector (Software) 1 of 1
Type (Divestiture) 1 of 2
State (Arkansas) 1 of 1
Country (United States) 1 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-12 BrandShare

Berwyn, Pennsylvania, United States

BrandShare is a provider of omnichannel brand experiences through product sampling and digital engagement. Brandshare partners with consumer packaged goods manufacturers, retailers, and others to bring to life e-commerce, venue-based and event-based sampling; digital marketing campaigns; and consumer engagement initiatives, such as reward bags. BrandShare was founded in 1984 and is based in Berwyn, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-01 Adlucent

Austin, Texas, United States

Adlucent is a performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others. The Company creates custom paid media strategies for retail and service companies that deliver business results across search, display, social, and retail media networks. Adlucent was founded in 2001 and is based in Austin, Texas.

Sell -