M&A Deal Summary

Cision Acquires BrandWatch

On February 26, 2021, Cision acquired internet software and services company BrandWatch for 450M USD

Acquisition Highlights
  • This is Cision’s 5th transaction in the Internet Software and Services sector.
  • This is Cision’s 2nd largest (disclosed) transaction.
  • This is Cision’s 7th transaction in the United States.
  • This is Cision’s 1st transaction in Oregon.

M&A Deal Summary
Date 2021-02-26
Target BrandWatch
Sector Internet Software and Services
Buyer(s) Cision
Deal Type Add-on Acquisition
Deal Value 450M USD

Target

BrandWatch

Portland, Oregon, United States
website
Brandwatch is a social intelligence company. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

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Buyer(S) 1

Buyer

Cision

Chicago, Illinois, United States

website

Category Company
Founded 2014
Sector Software
Employees4,800
Revenue 730M USD (2018)
DESCRIPTION

Cision is a provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision was founded in 2014 and is based in Chicago, Illinois.

DEAL STATS #
Overall 10 of 11
Sector (Internet Software and Services) 5 of 5
Type (Add-on Acquisition) 9 of 10
State (Oregon) 1 of 1
Country (United States) 7 of 7
Year (2021) 1 of 2
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-23 Trendkite

Austin, Texas, United States

Trendkite, Inc. is a public relations analytics company for agencies and corporate brands. By harnessing artificial intelligence and big data analytics to optimize the impact public relations has on a brand's reputation, website traffic, and business goals. Trendkite, Inc. was founded in 2012 and is based in Austin, Texas.

Buy $225M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-19 Streem

Surry Hills, Australia

Streem is a media intelligence company, delivering comprehensive and real-time Print, Online, TV, Radio & Social media monitoring, insights and reporting to leading corporate and government organisations including Telstra, Qantas, Commonwealth Bank and the Department of Prime Minister & Cabinet. Streem was founded in and is based in Surry Hills, Australia.

Buy -
Mergr

Product

Company

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