M&A Deal Summary

Churchill Downs Acquires Bluff Media

On February 10, 2012, Churchill Downs acquired publishing company Bluff Media

Acquisition Highlights
  • This is Churchill Downs’ 1st transaction in the Publishing sector.
  • This is Churchill Downs’ 6th transaction in the United States.
  • This is Churchill Downs’ 1st transaction in Georgia.

M&A Deal Summary
Date 2012-02-10
Target Bluff Media
Sector Publishing
Buyer(s) Churchill Downs
Deal Type Add-on Acquisition

Target

Bluff Media

Atlanta, Georgia, United States
Bluff Media is an Atlanta-based multimedia poker content, brand and publishing company. Bluff Media is a multimedia poker content, brand and publishing company, and has never engaged in real money gaming.

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Buyer(S) 1

Buyer

Churchill Downs

Louisville, Kentucky, United States

website

Category Company
Founded 1875
Sector Leisure
Employees5,500
Revenue 1.8B USD (2022)
DESCRIPTION
Entrance to Churchill Downs Racetrack in Louisville, Kentucky.
Entrance to Churchill Downs Racetrack in Louisville, Kentucky.

Churchill Downs owns and operates the world-renowned Churchill Downs Racetrack, home of the Kentucky Derby and Kentucky Oaks, as well as racetrack and casino operations and a poker room. Churchill Downs was incorporated in 1875 and is based in Louisville, Kentucky.

DEAL STATS #
Overall 6 of 15
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 6 of 13
State (Georgia) 1 of 1
Country (United States) 6 of 15
Year (2012) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-13 Harlow s Casino Resort & Hotel

Greenville, Mississippi, United States

Harlows is a 132-room suite hotel and casino located strategically near the $1.5 billion Mississippi River Counties Market. The casino's target market includes a local population of approximately 1.3 million and an estimated 2.7 million vehicles that cross the casino's strategic location.

Buy $138M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-05 Riverwalk Casino Hotel

Vicksburg, Mississippi, United States

Riverwalk is a casino and hotel sitting on 22 acres of land in Vicksburg, Mississippi. Riverwalk features a 25,000-square-foot single-level gaming floor with 723 Class III slot machines and 18 table games; a five-story, 80-room attached hotel; a 5,600-square-foot multi-functional event center overlooking the river; and two separate dining areas.

Buy $141M
Mergr

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