M&A Deal Summary

Channel Company Acquires Lauchlan

On October 4, 2022, Channel Company acquired marketing company Lauchlan

Acquisition Highlights
  • This is Channel Company’s 2nd transaction in the Marketing sector.
  • This is Channel Company’s 1st transaction in the United States.
  • This is Channel Company’s 1st transaction in New Hampshire.

M&A Deal Summary
Date 2022-10-04
Target Lauchlan
Sector Marketing
Buyer(s) Channel Company
Deal Type Add-on Acquisition
Advisor(s) Bernstein Shur Sawyer & Nelson PA (Legal)

Target

Lauchlan

Hampton, New Hampshire, United States
website
Lauchlan is a full-service agency dedicated to helping global technology marketers and their channel partners execute strategic, multi-touch, omnichannel marketing activities aimed at accelerating pipeline opportunities. Lauchlan was founded in 2009 and is based in Hampton, New Hampshire.

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Buyer(S) 1

Buyer

Channel Company

Westborough, Massachusetts, United States

website

Category Company
Founded 1982
Sector Marketing
DESCRIPTION

Channel Company is an IT channel-focused B2B marketing platform enabling technology companies to target and reach their channel partners. Channel Company was founded in 1982 and is based in Westborough, Massachusetts.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (New Hampshire) 1 of 1
Country (United States) 1 of 1
Year (2022) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-06 Incisive Media

London, United Kingdom

Incisive Media is a business-to-business (B2B) information provider, serving a wide range of financial, business technology, and professional services markets globally. The company provide analyst-grade insight, business intelligence, and access to specialist networks of business professionals around the globe. Its performance-driven marketing solutions give clients bespoke engagement with these valuable audiences and communities. Incisive Media was formed in 1994 and is based in London.

Buy -
Mergr

Product

Company

Legal