M&A Deal Summary

Burson-Marsteller Acquires Engage Burson-Marsteller

On December 9, 2016, Burson-Marsteller acquired marketing company Engage Burson-Marsteller

Acquisition Highlights
  • This is Burson-Marsteller’s 1st transaction in the Marketing sector.
  • This is Burson-Marsteller’s 1st transaction in Kenya.

M&A Deal Summary
Date 2016-12-09
Target Engage Burson-Marsteller
Sector Marketing
Buyer(s) Burson-Marsteller
Deal Type Add-on Acquisition

Target

Engage Burson-Marsteller

Nairobi, Kenya
website
Engage Burson-Marsteller is a provider of business critical communication services in Kenya. Company services include financial communication, internal communication, crisis/issues management, copywriting and editing, event management and experiential PR, brand communication.

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Buyer(S) 1

Buyer

Burson-Marsteller

New York, New York, United States

website

Category Company
Founded 1953
Sector Media
DESCRIPTION

Burson-Marsteller LLC is a public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 3
Country (Kenya) 1 of 1
Year (2016) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-20 Effect Halkla İlişkiler - PR Agency

sisli, Turkey

Effect Halkla İlişkiler - PR Agency (Effect PR) is a full service PR agency providesstrategic communication services for clients to build strong relationships and to influence attitudes and behaviors.

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Mergr

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