M&A Deal Summary

Bluebird Acquires OneStone

On December 19, 2023, Bluebird acquired software company OneStone

Acquisition Highlights
  • This is Bluebird’s 1st transaction in the Software sector.
  • This is Bluebird’s 2nd transaction in the United States.
  • This is Bluebird’s 2nd transaction in Arkansas.

M&A Deal Summary
Date 2023-12-19
Target OneStone
Sector Software
Buyer(s) Bluebird
Deal Type Add-on Acquisition

Target

OneStone

Rogers, Arkansas, United States
website
OneStone is an operator of full-service Amazon account management across both retail and marketplace. OneStone's end-to-end offering also includes Retail Media advertising across 40+ retailers, including on-site and programmatic advertising, and creative services. OneStone is based in Rogers, Arkansas.

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Buyer(S) 1

Buyer

Bluebird

Minneapolis, Minnesota, United States

website

Category Company
Sector Business Services
DESCRIPTION

Bluebird is a retail services and consulting firm serving innovative and beloved brands. The company provides strategic planning, operations consulting, account management, digital optimization, and data analytics necessary for brands to execute and optimize retail sales. Bluebird is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 2 of 2
Sector (Software) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Arkansas) 2 of 2
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-25 479 Sales & Marketing

Bentonville, Arkansas, United States

479 Sales & Marketing is an operator of a full-service omni-channel agency that offers perspective from both sides of the desk, the vendor and the retailer. 479 Sales & Marketing staff is comprised of former Walmart and industry professionals with backgrounds in sales, buying, category management, supply chain, and data analysis. 479 Sales & Marketing was founded in 2007 and is based in Bentonville, Arkansas.

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