M&A Deal Summary

Billups Acquires Outsight

On January 3, 2024, Billups acquired marketing company Outsight

Acquisition Highlights
  • This is Billups’ 2nd transaction in the Marketing sector.
  • This is Billups’ 1st transaction in Belgium.

M&A Deal Summary
Date 2024-01-03
Target Outsight
Sector Marketing
Buyer(s) Billups
Deal Type Add-on Acquisition

Target

Outsight

Brussels, Belgium
website
Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight is based in Brussels, Belgium.

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Buyer(S) 1

Buyer

Billups

Lake Oswego, Oregon, United States

website

Category Company
Founded 2003
Sector Media
DESCRIPTION

Billups, Inc. is a full-service out-of-home (OOH) media specialist agency. Billups provides traditional, non-traditional and digital OOH media for agencies and their advertisers. Services include media planning, buying, production, posting and post-buy evaluations.

DEAL STATS #
Overall 8 of 8
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 7 of 7
Country (Belgium) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-10 OOH Labs

Toronto, Ontario, Canada

OOH Labs is an independent Out-of-Home Specialist. It is driven by science, supported by data with vast knowledge of outdoor and place-based advertising spaces. OOH Labs is based in Toronto, Ontario.

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