M&A Deal Summary

Beringer Capital Acquires BrandShop

On November 7, 2017, private equity firm Beringer Capital acquired software company BrandShop from VSS Capital Partners

Acquisition Highlights
  • This is Beringer Capital’s 1st transaction in the Software sector.
  • This is Beringer Capital’s 5th transaction in the United States.
  • This is Beringer Capital’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2017-11-07
Target BrandShop
Sector Software
Buyer(s) Beringer Capital
Sellers(s) VSS Capital Partners
Deal Type Secondary Buyout
Advisor(s) Petsky Prunier LLC (Financial)

Target

BrandShop

Shelton, Connecticut, United States
website
BrandShop is a provider of brand digital commerce solutions for Fortune 1000 companies. BrandShop fuses technology, design and analytics to streamline the way products are discovered and purchased delivering unprecedented insight to the brands. Co-founded by Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Cuisinart, Ping, Jaguar, Georgia-Pacific, Land Rover, Hershey's, Mrs. Meyer's Clean Day and Waterpik.

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Buyer(S) 1

DESCRIPTION

Beringer Capital is a private equity and M&A advisory firm. Beringer's direct investment group looks to partner with founders of growing companies to maximize the value of their business. Areas of investment interest include marketing services, digital media, and specialty media. In addition to direct investing, Beringer also provides M&A and corporate development services. Beringer Capital was formed in 1990 and is headquartered in Toronto.


DEAL STATS #
Overall 6 of 11
Sector (Software) 1 of 1
Type (Secondary Buyout) 1 of 2
State (Connecticut) 1 of 1
Country (United States) 5 of 9
Year (2017) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-15 I-Cubed Holding

Raleigh, North Carolina, United States

I-Cubed Holding, Inc. (iCiDIGITAL) is a digital agency delivering end-to-end strategy, design, and implementation solutions. iCiDIGITAL is based in Raleigh, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-13 Match Marketing Group

Mississauga, Ontario, Canada

Match Marketing Group is a provider of advertising solutions. Match Marketing develops brand insights that unlock new opportunities for growth. Match Marketing Group was founded in 1998 and is based in Mississauga, Ontario.

Sell -

Seller(S) 1

SELLER

VSS Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1981
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

VSS Capital Partners is a private equity firm that targets investments in the media, communications, education, and information services sectors. VSS looks for opportunities with valuable brand franchises, stable cash flows, and infrastructure to support add-ons. The Firm will consider businesses throughout North America and Europe valued between $50 and $750 million. Prospective investment situations include management buyouts/buy-ins, expansion or acquisition financings, recapitalizations, build-ups, going private transactions, and partnerships. VSS was formed in 1981 and is based in New York City.


DEAL STATS #
Overall 45 of 56
Sector (Software) 6 of 6
Type (Secondary Buyout) 18 of 23
State (Connecticut) 2 of 2
Country (United States) 33 of 43
Year (2017) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-08 Brand Connections

New York, New York, United States

Brand Connections creates and executes digitally integrated marketing campaigns that enhance brand awareness, influence consumers on their path-to-purchase, and increase sales for consumer packaged goods (CPG) brands and national retailers. The company is retail-centric and digitally savvy across all divisions, fulfilling the needs of its clients through its full suite of in-house capabilities, including a strong focus on retail and shopper in-store marketing programs, sampling and fulfillment services, digital media, digital consumer promotions, and experiential solutions, among other services.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-29 Remedy Health Media

New York, New York, United States

Remedy Health Media is a digital health platform specializing in inspirational video-based storytelling and award-winning digital brands. The Company's portfolio of brands includes HealthCentral, TheBody, TheBodyPro, BerkeleyWellness, and Healthcommunities. Remedy Health Media was founded in 1994 and is based in New York City.

Sell -