M&A Deal Summary

Ascential Acquires SKU Ninja + WhyteSpyder

On November 15, 2021, Ascential acquired software company SKU Ninja + WhyteSpyder

Acquisition Highlights
  • This is Ascential’s 2nd transaction in the Software sector.
  • This is Ascential’s 7th transaction in the United States.
  • This is Ascential’s 1st transaction in Arkansas.

M&A Deal Summary
Date 2021-11-15
Target SKU Ninja + WhyteSpyder
Sector Software
Buyer(s) Ascential
Deal Type Add-on Acquisition

Target

SKU Ninja + WhyteSpyder

Rogers, Arkansas, United States
website
SKU Ninja + WhyteSpyder is an eCommerce software and digital merchandising company. The Company offers software solutions for brands trading on the Walmart platform, as well as expert strategy, consulting, and managed solutions to drive performance to the next level. SKU Ninja + WhyteSpyder was formed in 2010 and is based in Rogers, Arkansas.

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Buyer(S) 1

Buyer

Ascential

London, United Kingdom

website

Category Company
Founded 2016
Sector Media
Employees3,000
Revenue 349M GBP (2021)
DESCRIPTION

Ascential is an international business-to-business media company with a focused portfolio of events and information services products. In Exhibitions & Festivals, It organized a large scale exhibition, congresses, and festivals where customers come together to form business relationships and transact. Ascential was founded in 2016 and is headquartered in London, the United Kingdom.

DEAL STATS #
Overall 11 of 14
Sector (Software) 2 of 3
Type (Add-on Acquisition) 11 of 14
State (Arkansas) 1 of 1
Country (United States) 7 of 7
Year (2021) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-01 4K Miles

Guangzhou, United States

4K Miles provides advertising execution, sales data analytics, and inventory tracking to over 500 challenger brand customers based in China, trading on Amazon marketplaces including the US, major European countries, Mexico, India, and Japan. 4K Miles was founded in 2018 and is based in Guangzhou, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-15 MediaLink

New York, New York, United States

MediaLink is a consulting and commercial services company that offers a competitive advantage through business consulting services to a wide range of companies ranging from early-stage to global consolidated entities in the media sector, advertising, technology, marketing, and entertainment. MediaLink was founded in 2003 and is based in New York City.

Sell -
Mergr

Product

Company

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