M&A Deal Summary

Amer Sports Acquires Suunto Oy

On January 1, 1999, Amer Sports acquired consumer products company Suunto Oy

Acquisition Highlights
  • This is Amer Sports’ 2nd transaction in the Consumer Products sector.
  • This is Amer Sports’ 1st transaction in Finland.

M&A Deal Summary
Date 1999-01-01
Target Suunto Oy
Sector Consumer Products
Buyer(s) Amer Sports
Deal Type Add-on Acquisition

Target

Suunto Oy

Vantaa, Finland
website
Suunto Oy manufactures and markets outdoor and sports instruments with the objective of providing sports participants with information about their environment and performance, thus helping them to improve their performance. Suunto is the world’s leading manufacturer of wristop computers and compasses as well as the second largest manufacturer of dive computers.

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Buyer(S) 1

Buyer

Amer Sports

Helsinki, Finland

website

Category Company
Founded 1950
Sector Consumer Products
Revenue 4.4B USD (2023)
DESCRIPTION

Amer Sports is a sporting goods company with recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, and Precor. The company's technically advanced sports equipment, footwear, and apparel improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports was formed in 1950 and is based in Helsinki, Finland.

DEAL STATS #
Overall 2 of 11
Sector (Consumer Products) 2 of 8
Type (Add-on Acquisition) 2 of 7
Country (Finland) 1 of 2
Year (1999) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1997-01-01 MacGregor Golf

Albany, Georgia, United States

MacGregor Golf, one of the oldest golf companies in the world, has a storied 113-year history filled with innovation and PGA Tour success including 59 major championships. MacGregor Golf uses state of the art, advanced technologies to create golf equipment that makes the game easier and more fun for all golfers. Drivers, fairway woods, hybrid utility clubs, irons, wedges, putters, golf bags, golf gloves, golf balls and other accessories are marketed under the MacGregor Golf brand name.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2002-10-01 Precor

Woodinville, Washington, United States

Precor is a full-line supplier of technically advanced, premium-quality fitness equipment for the commercial and home markets. Its comprehensive product range includes aerobic exercise equipment, and strength-training and stretching systems.

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