M&A Deal Summary

ASG Acquires Sierra

On October 13, 2022, ASG acquired software company Sierra

Acquisition Highlights
  • This is ASG’s 18th transaction in the Software sector.
  • This is ASG’s 29th transaction in the United States.
  • This is ASG’s 1st transaction in Kentucky.

M&A Deal Summary
Date 2022-10-13
Target Sierra
Sector Software
Buyer(s) ASG
Deal Type Add-on Acquisition
Advisor(s) Peak Technology Partners (Financial)
Dentons (Legal)

Target

Sierra

Louisville, Kentucky, United States
website
Sierra Interactive develops residential real estate software and services for agents, teams, and brokers in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches in the real estate industry. Sierra Interactive was founded in 2007 and is headquartered in Louisville, Kentucky.

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Buyer(S) 1

Buyer

ASG

Walnut Creek, California, United States

website

Category Company
Sector Software
DESCRIPTION

ASG is a software business that buys, builds, and operates market-leading vertical SaaS companies. ASG brings exceptional talent, deep data analytics, and a market-tested software playbook to take your company to the next level.

DEAL STATS #
Overall 29 of 29
Sector (Software) 18 of 18
Type (Add-on Acquisition) 26 of 26
State (Kentucky) 1 of 1
Country (United States) 29 of 29
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-11 ImageQuix

Raleigh, North Carolina, United States

ImageQuix is a provider of workflow and e-commerce solutions for high-volume professional photography studios. ImageQuix was founded in 1997 and is based in Raleigh, North Carolina.

Sell -
Mergr

Product

Company

Legal