Investment Summary

Aleph Holding Invests In Connect Ads

On July 27, 2021, Aleph Holding invested in marketing company Connect Ads

Investment Highlights
  • This is Aleph Holding’s 1st transaction in the Marketing sector.
  • This is Aleph Holding’s 1st transaction in Egypt.

Investment Summary
Date 2021-07-27
Target Connect Ads
Sector Marketing
Investor(s) Aleph Holding
Deal Type Stake Purchase

Target

Connect Ads

Cairo, Egypt
website
Connect Ads is a digital media and advertising solutions provider specializing in the Middle East and Africa. Connect Ads utilizes the latest in digital advertising technologies with exclusive media and tech partnerships to offer comprehensive 360-degree solutions covering all buying models and formats. Connect Ads is currently serving more than 600 brands and advertisers quarterly. Connect Ads was founded in 2001 and is based in Cairo, Egypt.

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Investor(S) 1

Investor

Aleph Holding

Dubai, United Arab Emirates

website

Category Company
Founded 2020
Sector Marketing
DESCRIPTION

Aleph Holding is a provider of digital advertising sales for the leading digital media platforms - such as Twitter, Facebook, LinkedIn, Snapchat, Twitch and TikTok amongst others - giving access to new and under-served markets, while providing a complete suite of services that help advertisers maximise the value of their digital marketing investments. Aleph Holding was founded in 2020 and is based in Dubai, United Arab Emirates.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Stake Purchase) 1 of 1
Country (Egypt) 1 of 1
Year (2021) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-08 Clever Ads

Madrid, Spain

Clever Ads is a technology platform that automates client acquisition and ad spends management for Meta, Microsoft, Google, TikTok, and Twitter. The company's suite of tools is designed to help small to medium businesses advertise on a global scale across utilized social media and community based platforms. It has already enabled advertisers worldwide by integrating with the most relevant online advertising (PPC) platforms, developing powerful and effective cross-channel advertising. Clever Ads is based in Madrid, Spain.

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