M&A Deal Summary

Advantage Solutions Acquires Daymon Worldwide

On November 14, 2017, Advantage Solutions acquired marketing company Daymon Worldwide from Bain Capital Private Equity

Acquisition Highlights
  • This is Advantage Solutions’ 9th transaction in the Marketing sector.
  • This is Advantage Solutions’ 15th transaction in the United States.
  • This is Advantage Solutions’ 1st transaction in Connecticut.

M&A Deal Summary
Date 2017-11-14
Target Daymon Worldwide
Sector Marketing
Buyer(s) Advantage Solutions
Sellers(s) Bain Capital Private Equity
Deal Type Merger

Target

Daymon Worldwide

Stamford, Connecticut, United States
website
Daymon Worldwide is a provider of end-to-end retail marketing/branding services. Daymon provides expert global retail strategies and services that make the cash register ring. Company are global leaders in building successful private brands, and delivering high-impact experiential consumer marketing and in-store services. Comapny business network includes more than 100 major retailers and nearly 6,000 manufacturers in 50 countries. Company currently handle more than 1,700 brands and approximately 165,000 individual SKUs globally.

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Buyer(S) 1

Buyer

Advantage Solutions

Irvine, California, United States

website

Category Company
Founded 1987
Sector Marketing
Employees18,000
Revenue 4.1B USD (2022)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Irvine, California.

DEAL STATS #
Overall 18 of 23
Sector (Marketing) 9 of 13
Type (Merger) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 15 of 20
Year (2017) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-16 The Data Council

Jacksonville, Florida, United States

The Data Council, Inc. is an innovator of reliable retail product information solutions. Their IX-ONE membership-based platform provides independently verified and standardized product information to vendors, brokers, distributors, retailers and key partners in the organic, natural and specialty products industry. Their unique approach allows its members royalty-free use of all applicable data and images to run their businesses including internal systems, marketing, billing and more. They physically handle and image every product annually including capturing all available data.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-02 Beekeeper Marketing

San Francisco, California, United States

Beekeeper Marketing is a national sales agency focused on the e-commerce channel. Beekeeper Marketing is based in San Francisco, California.

Buy -

Seller(S) 1

SELLER

Bain Capital Private Equity

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1984
PE ASSETS 44.2B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Bain Capital Private Equity (BCPE), is the private equity investment arm of alternative asset management firm, Bain Capital. BCPE targets leveraged buyout and growth capital transactions in a wide variety of industries including information technology, communications, media, healthcare, industrial/manufacturing, retail/consumer, and financial services. Bain Capital is based in Boston with additional offices in New York, London, Mumbai, Hong Kong, Shanghai, Tokyo, and Munich.

DEAL STATS #
Overall 108 of 138
Sector (Marketing) 1 of 1
Type (Merger) 9 of 10
State (Connecticut) 1 of 1
Country (United States) 65 of 84
Year (2017) 18 of 19
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-08 InflaRx

Jena, Germany

InflaRx is a clinical-stage biopharmaceutical company focused on applying its proprietary anti-C5a technology to discover and develop first-in-class, potent and specific inhibitors of C5a. C5a is a powerful inflammatory mediator involved in the progression of a wide variety of autoimmune and other inflammatory diseases. The company is also developing additional molecules targeting chronic and inflammation-related diseases. InflaRx was founded in 2007 and is based in Jena, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-27 Sundial Brands

Amityville, New York, United States

Sundial Brands LLC is a skin care and hair care manufacturer, making quality products possible with natural, certified organic and ethically-sourced ingredients. Sundial Brands LLC was established in 1992 and is based in Amityville, New York.

Sell -
Mergr

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