M&A Deal Summary

Adenia Partners Acquires Red Lands Roses

On October 13, 2021, private equity firm Adenia Partners acquired distribution company Red Lands Roses

Acquisition Highlights
  • This is Adenia Partners’ 3rd transaction in the Distribution sector.
  • This is Adenia Partners’ 3rd transaction in Kenya.

M&A Deal Summary
Date 2021-10-13
Target Red Lands Roses
Sector Distribution
Buyer(s) Adenia Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Red Lands Roses

Ruiru, Kenya
website
Red Lands Roses is a grower of premium roses, including the popular Spray roses. The farm produces approximately 16 million fresh-cut roses for sale annually and grows almost 200 varieties of roses in its catalogue. The company’s flowers are cultivated utilizing a 100% hydroponic system with 100% water recycling, a sophisticated Integrated Pest Management (IPM) and is powered by green energy. The company sells exclusively to wholesalers, predominantly serving markets in Western and Central Europe. Red Lands Roses was founded in 1996 and is based in Ruiru, Kenya.

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Buyer(S) 1

Buyer

Adenia Partners

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2002
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 10 of 14
Sector (Distribution) 3 of 4
Type (Buyout (LBO, MBO, MBI)) 9 of 13
Country (Kenya) 3 of 3
Year (2021) 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Eastcastle Infrastructure

Jersey, United Kingdom

Eastcastle Infrastructure develops new telecom towers initially in the Democratic Republic of Congo, Nigeria and Côte d'Ivoire. The number of towers across the region needs to increase significantly to accelerate the deployment of bandwidth intensive technologies such as 3G, 4G and 5G by Mobile Network Operators and to increase quality of connectivity for individuals and businesses. Eastcastle Infrastructure was founded in 2020 and is based in Jersey, United Kingdom.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-01 Proximed

Port-Louis, Mauritius

Proximed is a medical solutions distributor. The company has operations in Mauritius (main market, c.80% of sales), Madagascar, and other neighboring islands. It provides the full spectrum of medical goods & services, with a leading position in Laboratory and Life sciences. The company represents recognized brands such as Thermo-Fisher Scientific, Abbot and Sysmex. Proximed was founded in 2012 and is based in Port-Louis, Mauritius.

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Mergr

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