M&A Deal Summary

Adap.tv and AOL Acquire Lucid Commerce d/b/a PrecisionDemand

On May 23, 2014, Adap.tv and AOL acquired media company Lucid Commerce d/b/a PrecisionDemand

Acquisition Highlights
  • This is Adap.tv’s 1st and AOL’s 5th transaction in the Media sector.
  • This is Adap.tv’s 1st and AOL’s 54th transaction in the United States.
  • This is Adap.tv’s 1st and AOL’s 4th transaction in Washington.

M&A Deal Summary
Date 2014-05-23
Target Lucid Commerce d/b/a PrecisionDemand
Sector Media
Buyer(s) Adap.tv
AOL
Deal Type Add-on Acquisition
Advisor(s) Progress Partners, Inc. (Financial)

Target

Lucid Commerce d/b/a PrecisionDemand

Seattle, Washington, United States
website
PrecisionDemand, developed the most robust data set in the industry so it have an in-depth understanding of customers and learn how to more effectively reach them on TV.

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Buyer(S) 2

Buyer

Adap.tv

San Mateo, California, United States

website

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Adap.tv, Inc. provides a programmatic video advertising platform for brands, agencies, and publishers.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Washington) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Buyer

AOL

New York, New York, United States

website

Category Company
Founded 1985
Sector Internet Software and Services
Employees5,600
Revenue 2.3B USD (2013)
DESCRIPTION
AOL office in Palo Alto, California.
AOL office in Palo Alto, California.

AOL is a media technology company that produces, distributes, and monetizes by connecting publishers with advertisers on its global, programmatic content and advertising platforms. The Company was formed in 1985 and is based in New York City.

DEAL STATS #
Overall 59 of 64
Sector (Media) 5 of 6
Type (Add-on Acquisition) 53 of 58
State (Washington) 4 of 4
Country (United States) 54 of 58
Year (2014) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-22 PrecisionDemand

Seattle, Washington, United States

PrecisionDemand is a developer of tools designed to target TV and measure its results more effectively.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-01 Vidible

Montclair, New Jersey, United States

Vidible, Inc. is a video management and exchange platform, enabling buyers and sellers of digital media to manage and monetize video content across all devices.

Buy $50M
Mergr

Product

Company

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