M&A Deal Summary

Wunderman Thompson Acquires Pmweb Comunicação

On January 3, 2017, Wunderman Thompson acquired marketing company Pmweb Comunicação Ltda. from Responsys, Inc.

Acquisition Highlights
  • This is Wunderman Thompson’s 1st transaction in the Marketing sector.
  • This is Wunderman Thompson’s 1st transaction in Brazil.

M&A Deal Summary

Date 2017-01-03
Target Pmweb Comunicação Ltda.
Sector Marketing
Buyer(s) Wunderman Thompson
Sellers(s) Responsys, Inc.
Deal Type Divestiture

Target

Pmweb Comunicação Ltda.

Sao Paulo, Brazil
website
Pmweb Comunicação Ltda. is a digital marketing specialist in Brazil. The Company's solutions bring brands and consumers together by making intelligent use of data and strategic services. Pmweb Comunicação has offices in Sao Paulo and Porto Alegre.

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Buyer(S) 1

Buyer

Wunderman Thompson

New York, New York, United States

website


Category Company
Founded 1958
SectorMarketing
DESCRIPTION

Wunderman Thompson is a creative, data and technology agency for growth brands. The agency produces breakthrough creativity that helps clients’ businesses expand and grow.


DEAL STATS #
Overall 3 of 9
Sector (Marketing) 1 of 4
Type (Divestiture) 1 of 1
Country (Brazil) 1 of 1
Year (2017) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-30 ABS Creative Group

Dilbeek, Belgium

ABS Creative Group is a full-service agency that combines data, medical expertise, creativity, technology and tactical intelligence to develop impactful communication strategies and campaigns for clients in the healthcare industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-05 The Cocktail

Spain

The Cocktail is a provider of sophisticated digital transformation services through an integrated approach to strategy development, design and technology to deliver concrete business value to brands.

Buy -

Seller(S) 1

SELLER

Responsys, Inc.

San Bruno, California, United States

website


Category Company
SectorSoftware
DESCRIPTION

Responsys, Inc. provides enterprise-scale cloud-based B2C marketing software. Responsys is used by B2C brands to orchestrate marketing interactions across email, mobile, social, display and the web.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (Brazil) 1 of 1
Year (2017) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-14 Pmweb Comunicação Ltda.

Sao Paulo, Brazil

Pmweb Comunicação Ltda. is a digital marketing specialist in Brazil. The Company's solutions bring brands and consumers together by making intelligent use of data and strategic services. Pmweb Comunicação has offices in Sao Paulo and Porto Alegre.

Buy -